Cold email is an unsought mail sent to the prospect/candidate/ client you have no prior connection with. Cold email is more like cold calling (an unsolicited call). Above all, they have to be relevant and must hit the prospect’s biggest business challenge to get them interested in your offering.

Cold emails are just changing with time. They are not dead yet. Your business needs customers and you can’t wait for them to find you. You have to go out and find ideal customers for you and your business.

Here are a few top tricks which can profoundly improve your skills while writing a cold email:

1. A killer ‘from’ and ‘subject’ line

“The First impression is the last impression”

Start off your mail by placing an opt ‘from’ line because it plays a prominent role as the prospect receives the mail he/she may hesitate to open a mail from an unknown person and there’s a high possibility that the prospect may mark it as ‘spam’, so editing your from line can draw the attention of the client so that he/she opens it by the intrigued from line.

On the other hand, after opening your mail there should be a unique subject line which stands a reason for further conversation and so that the client makes up his/her mind to read the content of the mail.

2. Introduction – Keep it simple and Sweet

“Matter is everything”

Do not give an intense introduction which may end up your mail into the trash before even reading it. Do not give much information about yourself and the company because you are a complete stranger sending this mail and more information about your leads to more suspicions, so make your introduction short and do not exceed three lines.

3. Be yourself and gain attention

Do not try to put up fake information, try to put yourself in his/her shoes and try to think if you are the prospect would you want to be deceived by some you are unacquainted with and will you not suspect that person?. So, be sincere in showing your motives and make sure that you don’t use any obscene and disrespectful words that may end up in losing the impression of yours.

Most importantly, before you start a cold mail make a deep analysis of the prospect and only speak facts. Learn more about the prospect but make sure you don’t stalk him/her and before writing up an email also make sure to know everything about the client you are mailing to.

4. Get to the point

It’s obvious that the client won’t be wasting his/her time in reading your mail so don’t write up unnecessary information and  beat around the bush, get straight up to the point and tell the recipient what you want from them and tell about your product and discuss the benefits to grasp the attention of the recipient. In addition, make your content to be more zealous to read.

5. Call-to-action

Call to action buttons is perfect for a cold email.  End with call-to-action (CTA) with the prospect and coax him/her to do what you willing them to do. Every CTA should be short not more than a single sentence. So, keep it short, simple and straight forward.

6. Postscript and end with a question

Most of the audience are curious and want to know something new. Make sure to place a postscript (P.S) which is the writing after the main body. Make sure that the post-script captivate the prospect and which could lead to a quick response.

End your mail with a question like “I prefer this and I would like to know yours too?” and ending question like this makes it easy for the client to reply and start the conversation again.

7. Signature

It says a thousand words with its property. Do not forget to place your signature at the last so that it’ll be easy for the client to contact you and make the details you provide look like trustworthy and satisfies the client’s needs.


To clarify, cold emails are best if you want to outreach your audience and make them find you instead of waiting for them to come to you. It works like magic if done in the right way. These tips will definitely help you and your business. If you have any other tips available drop them in comments.

About the Author

Kartik Prajapati, mechanical engineer by profession wants to spread his curiosity with the world. The founder of Be Curious – Depth of knowledge, where we share in-depth articles on various topics. Have a visit and read some articles.