Friday, April 26, 2024

Netflix deal provides a much-needed boost in the Middle East

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Despite what it seems, Netflix isnt a dominant force everywhere on the planet. In fact, its struggling in the Middle East and northern Africa — Netflix and Amazon combined represent 21 percent of the local subscription video space. The company is determined to get a leg up, however. It just forged its first partnership deal in the region, signing a pact with pay TV provider OSN to make its content available across the area. OSN customers will have access to Netflix through a set-to…..
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