YouTube recently added 360-degree videos mainly for mobile phones and VR devices like the Google Cardboard. Unfortunately they plan on bringing 360-degree ads as well. Google research has found that users are much more likely to watch an entire video when they can control it like with 360-degree videos.
Coca-Cola found that their 100th anniversary video of their curvy bottle had a 36% higher view-through rate compared to standard videos. Google is the largest advertising company in the world and obviously they want to keep companies advertising so creating 360-degree ads was a no brainer.
Beer company Bud Light is the first company to debut 360-degree ads. They currently have three different ads featuring events from their Whatever USA promotion. The ads are already out and ready to watch on some 360-degree videos.
If you would like to see one in action check out the video below (ideally) on your mobile phone.
Source: Google
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