Having a website that looks great is one thing, but if your visitors can’t get an optimal experience when using your site then you’re not going to achieve your goals, whether it’s more views or sales. That’s why user experience (UX) is so important. So here are 4 ways to improve UX for your website.
Prioritize Network Capacity Planning
Network capacity planning is vitally important to website performance and UX.
By ensuring that your site has enough capacity to handle traffic spikes you can avoid potential downtime and ensure a consistent user experience for your visitors.
Here are some management tips:
- Manage peak traffic loads by using a content delivery network (CDN).
- Minimize the size of your pages and request time by compression.
- Use a monitoring service to track your website’s performance and identify potential issues.
Make Your Website Mobile Friendly
Mobile traffic now accounts for more than half of all web traffic, so it’s essential that your site is optimized for mobile devices.
Not only will this improve UX for your visitors, but it will also help you rank higher in search results.
Some tips for making your site mobile friendly:
- Use a responsive design that adjusts to different screen sizes.
- Optimize images for fast loading on mobile devices.
- Minimize the use of heavy resources that may not work on mobile devices.
- Use HTML5 and CSS3 for advanced features that improve the user experience.
Make Use of Browser Caching
Browser caching is a great way to improve UX as it can help reduce page loading times for repeat visitors to your site.
When a user visits your site, their browser will cache certain files from your server so that it doesn’t have to download them again the next time they visit. This can be particularly helpful if you have large files such as images or videos on your site.
You can control how files are cached in your .htaccess file or through your server’s control panel. Generally, you will want to set longer expiration times for static files such as images, while setting shorter expiration times for files that are updated frequently, such as your homepage.
Consider Using a Content Management System (CMS)
A content management system (CMS) can be a great way to improve the user experience on your website by making it easier to manage your content.
A CMS will allow you to easily add, edit, and delete content without having to manually update your site’s code. This can save you a lot of time and frustration, and it can also make it easy for non-technical users to contribute to your site.
There are several popular CMS options available, such as WordPress, Joomla, and Drupal.
These are just a few ways to improve UX for your website. By prioritizing the user experience, you can ensure that your site is performant and responsive, providing a better experience for your visitors.