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HomeNewsApple reportedly hosting multiple September events to launch new iPhones, iPads

Apple reportedly hosting multiple September events to launch new iPhones, iPads

Apple may be holding multiple events in September to launch its new products, according to a new report attributed to DigiTimes. The report, spotted by MacRumors, would be a departure from Apple’s tendency to either combine its launch events into one or break them up over an extended period of time.

Apple this fall is expected to launch a slew of new devices including the iPhone 13 family, the iPad Mini 6, a new 9th-generation iPad, the Apple Watch Series 7, new AirPods, and new MacBooks. While Apple has yet to confirm a date, an earlier report from a Wedbush analyst stated that Apple would be holding an event on September 4 to launch its new iPhone. This report from DigiTimes appears to clarify that multiple such events can be expected over the month. One such event would be focused on the 9th-generation iPad, which is expected to be a thinner and lighter model with a more powerful processor than last year’s version. It would presumably be paired with the iPad Mini 6 and aimed at a back-to-school audience.

Holding multiple events in the same month seems like a logistical headache for Apple. In 2019, it launched the new iPhone, Apple Watch, and iPad at the same event. But in 2020, it held three separate events separated by a month to introduce new iPads, iPhones, and Macs. A combined event allows Apple’s weaker products to be supported by the press generated by its stronger ones, while events separated by a month allow the press cycle to run its course.

It is not impossible for this DigiTimes report to be accurate; it just seems unlikely given past precedent and practicality concerns. On the other hand, it is also possible for Apple to launch some of its smaller products via a press release, with the iPhone 13 line being the only Apple products to actually get a full press briefing.

With September around the corner, there’s not a lot of time to wait before we see if Apple is really considering a month full of Apple events or sticking the more sensible approaches it has tried in the past.

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