As the user trends evolve at a swift pace, sometimes operators wonder what they need to keep up with the demands? Sergey Kobitskiy is the founder of Smartico, the industry-leading platform that helps gaming operators enhance UX, improve retention, and increase profit.
In this article, Sergey will discuss the key features of a user-oriented gaming experience. Recent times have challenged gaming operators to shift their focus from acquisition to customer retention. However, appealing to the customer also has its challenges, and creating loyal customers is an entirely different game.
Sergey also adds that Personalisation is a luxury, but it is a luxury that users expect. For example, in the entertainment industry, platforms like Netflix personalize the experience for its users by showing the “Recently watched” content and making suggestions based on what users were watching. He also said that gamification is like planning a real-time retention strategy to cover as many possible situations as possible.
The world is moving fast, and people can quickly get bored, which means optimizing gamification techniques while also providing a steady stream of new content to long-term engagement.
Important Touchpoints
Smartico has covered several marketing solutions that are gaining momentum within the gaming industry. Technology advances, and so do the opportunities that enhance player engagement. The tricky part comes in maintaining attention, and to encourage consistent gameplay, you need to comprehend different user needs.
Within the customer journey, you have to recognize critical touchpoints that can create a truly personalized experience. This will differ on an individual basis. However, fully integrating AI is a vital driving process.
Kobitskiy explains that the power of marketing and its role is essential to draw in the user and shape their experience to be unique. For example, Sergey says that we can personalize communication with players in the sportsbook section. The personalization is based on their favorite league or favorite team. The players will receive notifications about their activity on their last watched team or specific offers a game they love.
Smartico already works on the part of push notifications. They are made so that the notifications won’t recur, meaning that players won’t feel overwhelmed by repetitive messages. The AI, however, will establish new opportunities to engage the user. Their strategy is t engage with personalized content and relevant information at the right time, which will create a real boost in user experience.
The AI works in real-time with personalized points of interest such as new games and other types of notifications regarding the user. Nowadays, personalized marketing is a crucial feature because the market has a wide variety of brands that the player can choose from. Having personalized messages is a good strategy because the player will feel special, and they will also get what they are looking for at the right time.
Building Trust
Many brands offer new and exciting games, such as online slots, which means that the acquisition part is more straightforward. People are likely to test several different games, but what do you do to ensure longevity?
Smartico’s gamification process improves retention where you can see a focus on positive reinforcements such as achievements, progress, and comparison to other players are all features that motivate consistent play. If this is paired with enough challenge to encourage healthy competition, it will build long-term users.
From the player’s perspective, this is helping because they can feel that they are part of a community where they can see their progress compares to other users. As they play more by earning badges and completing achievements, they gain more levels and climb up the ladder to make more perks and benefits.
A player feels much more gratified if they receive additional points from various quests and achievements. This is also very helpful for the operator because it will maximize the player’s value and drive them to play more consistently. Also, when the player gain points in-game, the possibilities of how they use these perks are up to the operator.
Through gamification, the operator can create a specific behavior and guide the player to do what they want. Or they can lead them to a particular game they want to play by creating quests or giving out badges.