Friday, April 26, 2024

Almost every adult still watches TV the old-fashioned way

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Surprise: an overwhelming majority of adults still watch TV on a TV despite cord-cutting and the prevalence of mobile broadband. 92 percent of those aged 18 and older according to a recent report from Nielsen, to be exact. Sure, viewers have more options today, but when looking at platforms in a comparative fashion, its clear that consumers choose the television as the primary vehicle for [programming], Tom Ziangas of AMC Research said in a blog post. The study found that of the gr…
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