Magic Leap is as mysterious as it’s ambitious. Ever since the Google-backed startup raised a whopping $542 million, it’s been pegged as the next big thing in mixed reality. But apart from it being a platform that incorporates digital lightfield technology, little is known about the experience or the headset so far. What’s known is that the company is building a rather unorthodox yet stellar team for its “techno-biology” mission. After appointing acclaimed sci-fi writer Neal Stephenson as the company’s Chief Futurist late last year, the company has brought on Rio Caraeff, former CEO of Vevo, as its Chief Content Officer.
Caraeff’s new role will include development and operations of the company’s cloud-based ecosystem and media network. Before setting up Vevo in 2009, he was a long time music executive with leading labels like Universal Records, Sony Music Entertainment and Capitol Records Group. According to a press release, his experience with music and media fits right into Magic Leap’s vision. “Rio grew up around musicians and computing, and he and I both share a love of creativity, art and technology,” says CEO Rony Abovitz. “This mutual passion for building new mediums and experiences with artists and creatives is the heart and soul of Magic Leap.” Those new mediums, however, continue to be the best kept secret in the world of reality-altering headsets.
[Image credit: Patrick T. Fallon/Bloomberg, Getty Images]
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Source: Variety