SXSW kicked off over the weekend and theres the usual mix of insipid tangential corporate brand activations, deep-and-meaningful panels and just outright silly things for our team to check out. Already, we witnessed Musk in action, Sonys slightly sweaty experiential tour and more… weird.
The god dream of SXSW.
Witnessing the Church of Elon Musk
SXSW plays host to big-name speakers all the time. Mother! and Black Swan director Darren Aronofsky was on…..Read more