Makeup empire LOreal wants to promote its huge collection of brands the high-tech way, so its buying Modiface to make that happen. Its now in the process of acquiring the beauty tech company, which has been teaming up with big cosmetics brands for over a decade to create augmented reality apps for mobile and desktop. Modifaces AR tech powers quite a lengthy list of beauty apps, including a website where you can digitally try on Estee Lauders lipsticks, which you can see in the im…Read more
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