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HomeNewsASOS’ visual search tool is now available to all of its shoppers

ASOS’ visual search tool is now available to all of its shoppers

Last August, retailer ASOS launched its Style Match tool in select markets. It lets users take a picture or upload an image — whether it be a photo theyve taken, a screenshot or something from a magazine — and then search ASOS products for clothing or accessories in that image. So for instance, if the shoes your favorite actor was wearing on their latest red carpet strike your fancy, you can take that image, tap the camera icon in the ASOS app search bar, upload the image, focus o…..
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