Its difficult spinning up a car company basically out of thin air. Byton is not only trying to accomplish that, but its going against over 100 years of automotive history by highlighting the the cars interior over the horsepower and handling. Yes, other luxury automakers also tout the poshness of their interiors, but Byton has decided to go even further: It hopes to lure customers with an SUV it refers to as a smart device. You know, like your phone.
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