Friday, April 26, 2024

Polaroid’s new $100 camera brings instant film back in style

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The Impossible Project has spent the past decade trying to revive Polaroid photography, first by bringing back instant film for vintage instant cameras and eventually launching a new device, the I-1, last year. This week, the company goes full circle, renaming itself Polaroid Originals and releasing its second instant film camera under the familiar moniker OneStep 2.
The original OneStep dates back to 1977, and the sequel borrows a lot of the same basic design, with a cream-co…
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