Apple today announced a new iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition on its online store, following a scheduled “maintenance” break this morning.
The new color option is described as a vibrant red aluminum finish in recognition of more than 10 years of partnership between Apple and (RED), which Apple says give customers a way to contribute to the Global Fund and “bring the world a step closer to an AIDS-free generation”.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
The iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 and from Apple Authorized Resellers and select carriers (prices may vary).
The special edition iPhone joins the current (PRODUCT)RED lineup, which is available to purchase year-round, including the full iPod line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad and Apple Watch.
The new red iPhone 7 and iPhone 7 Plus model will be available to order online worldwide and in stores beginning Friday, March 24.
Related Roundup: iPhone 7
Discuss this article in our forums
