In the sneaker industry, it normally takes around 12 to 18 months for a new clothing design to make it to store shelves. Adidas wants to shorten that wait to a matter of hours. To that end, the German fitness apparel company has opened a pop-up shop in Berlin that enables customers to design, manufacture and buy a customized merino wool sweater for 200€ ($215).
The process starts when the customer enters a darkened room where dozens of different designs and patterns are pro…Read more