The acquisition of Runtastic gave Adidas a major boost in its fitness tech efforts, and it didnt hurt that the $238 million purchase came with over 100 million users attached. Since 2015, the year it bought the popular app, Adidas has focused on making Runtastic a bigger part of its business strategy. Last month the company announced it would be shutting down its MiCoach platform, which had been powering a suite of health and fitness products, in favor of consolidating that ecosystem…Read more
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