Citing the fact that data indicates more Runkeeper users wear ASICS shoes than any other brand, Runkeeper founder Jason Jacobs announced recently that the shoe company would be purchasing Runkeeper.
From Jacobs’ announcement:
“Partnering with ASICS to fulfill this vision together makes a ton of sense. We both have deep roots in and focus on running as a core component of the fitness experience. There is strong alignment between our brands and core values. And from people using our Shoe Tracker feature in the app, we know that ASICS shoes are by far the ones that Runkeeper users run in the most.”
Jacobs said that the user experience of Runkeeper will not change as a result of the purchase, but said ASICS will be able to “bring many resources to bear that we couldn’t fathom having access to on our own.” Jacobs did not specify what those resources were.
ASICS is not the first shoe/apparel company to partner with a fitness tracker of some sort; last year, Under Armour bought MyFitnessPal (and now has its own fitness wearables, as well) and Adidas bought Runtastic. Nike, on the other hand, developed its own line of fitness tracking technology with the Fuel Band lineup.
While Jacobs says nothing will change in terms of Runkeeper’s user experience, only time will tell if that’s true.
Source: Medium
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