It’s official – T-Mobile has passed by Sprint to move up a rung on the ladder to the top of the U.S. wireless carrier rankings. With 58.9 million subscribers, T-Mobile has officially become the third largest carrier in the U.S. This was determined after Sprint released their latest earnings report showing they had 57 million subscribers.
Despite losing their spot, Sprint did manage to put up some decent numbers during the quarter compared to past performance. Sprint managed to add 675,000 new customers this past quarter versus a loss of 620,000 a year ago. Sprint also noted that they had only 1.56 percent churn, so they are managing to hang on to customers much better now.
After undergoing some executive changes, Sprint has slowly been implementing efforts to turn around past performance. This has included some new plans like their recent All-In plans and the accompanying marketing effort that includes David Beckham. Sprint has likely moved past some of the network growing pains they experienced in recent years to be able to offer more consistent coverage as well.
Do you think Sprint will be able to catch back up to T-Mobile?
source: The Verge
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