Since John Legere took over as CEO of the floundering T-Mobile in 2012, incredible strides have been made in resurrecting the magenta mobile carrier. Unless you live under a rock or don’t really pay attention to tech news, you probably have heard of the widely discussed “Un-carrier” campaign launched by Legere that has breathed new life into T-Mobile and jumpstarted new life into the mobile industry by prompting other mobile carriers to change their policies in response to their caped crusading competitor.
Just how successful has the Un-carrier campaign been for T-Mobile? Well Q2 2015 reports are in and the answer is outstanding.
T-Mobile has reported a 14% revenue growth and 25% adjusted EBITDA since last year’s Q2 2014. Additionally, the carrier reports that for the 9th consecutive quarter, T-Mobile has acquired over 1 million new net customer additions (2.1 million this quarter to be precise).
“While the carriers continue to use gimmicks to confuse consumers, T-Mobile continues to listen to customers and respond with moves that blow them away,” Legere had to say in the company press release. “On top of adding 2.1 million new customers in the second quarter, we delivered 14% year-over-year revenue growth and 25% year-over-year Adjusted EBITDA growth. Overall, I think our results speak for themselves.”
This growth means that T-Mobile now has a total of 58.9 million customers.
Source: T-Mobile
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