While 4K content might be a little thin on the ground at the moment, Ultra HD televisions with Smart services are gaining in popularity as consumers attempt to future-proof their purchases. Sony is hoping this continues to be the case, avoiding the false dawn that was 3D. Today, the Japanese company is finally launching its range of ultra thin 4K Ultra HD TV’s with Android TV baked in that first appeared back at CES in January of this year.
The two models on offer are the X900C and X910C, both of which feature 4K resolution and Android TV. Where they differ is in size, with the X900C being available in both 55- and 65-inches, and the X910C a massive 75-inches. You can see from the image above how thin the X900C and X910C Ultra HD televisions are, just .19-inch thick (5.08mm).
Other than being ultra thin and offering Triluminos displays with 4K resolution, the range of television’s other claim to fame is Android TV which brings access to content from the usual suspects. Netflix, Hulu, YouTube, Pandora, SlingTV, CBS Sports and over 600 other providers are on tap, with games available to download and play on the TV. And if that isn’t enough, Android TV brings GoogleCast with it, meaning you can stream content such as HBO Go from your smartphones, tablets or computers straight to the television.
Because 4K content isn’t exactly widespread at the moment (other than Netflix and Amazon Instant Video), the televisions are able to upscale HD content to 4K quality thanks to Sony’s 4K X-Reality Pro up-scaling technology.
Finally, as you would expect from Sony, you can stream your PlayStation 3 games directly to the X900C and X910C televisions.
You are probably wondering what the damage is for Sony’s latest 4K televisions. As you might expect, you wallet is going to cry a little. The 55-inch X900C is priced at $2,499, the 65-inch version is a bit more at $3,999 and the 75-inch is going for $5,499. The TV’s are set to become available from June 21st, with full availability from Sony Stores, Amazon and Best Buy scheduled by the beginning of July.
What do you think? Are you racing out the door to buy one? Is having Android TV baked in the TV set something that would appeal to you or would you prefer a separate set-top box that you can upgrade as and when you want to?
Full Press Release:
WHAT: As part of its 2015 4K Ultra HDTV lineup, which includes six new series, Sony Electronics announced today pricing and availability for the X900C and X910C series 4K Ultra HD TVs.
- X900C 4K Ultra HD TV – [$2,499, $3,999] 55” class (54.6” diag) , 65” class (64.5” diag)
- X910C 4K Ultra HD TV – [$5,499] 75” class (74.5” diag)
WHEN: Pre-sales on the X900C begin Sunday, June 21, 2015, with full purchase availability beginning July 2015. The X910C will be available this summer. Reseller price may vary.
WHERE: Sony stores and online at store.sony.com, Best Buy stores and bestbuy.com/SonyExperience and Amazon.com/Sony.
About the X900C and X910C 4K UHD TVs:
The X900C combines 4K clarity and brilliant color with an incredibly thin design. At just under 0.2 inches thin, the X900C model is thinner than a smartphone and is Sony’s thinnest TV yet, and the X910C is the thinnest TV of its size ever made. The ultra-thin profile is virtually frameless and mounts flush to your wall, leaving only a stunning 4K picture for an unparalleled viewing experience.
Powered by the X1 processor engine, the X900C and X910C feature maximized contrast, color and clarity in both HD and 4K content. The X-Reality™ PRO Picture Engine upscales all existing HD content to super clear 4K quality, and colors come alive on the screen in the widest range ever thanks to TRILUMINOS™ display technology.
Lastly, the X900C and X910C are powered by Android TV. Android TV delivers great content, streaming apps and Android games to the TV to provide a personalized and easy-to-use entertainment experience. It allows users to easily access content from favorite apps like Netflix, Amazon Instant Video, YouTube, Hulu, CBS News, CBS Sports, Crackle, NBA Game Time, Pandora and SlingTV and over 600 other apps or access a huge selection of games and additional content from the Google Play™ store right on the TV. With Google Cast™, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV. The voice search feature helps users find content or a wide variety of information quickly and easily, and the Android TV home screen provides personalized content recommendations from Google Play, YouTube and supported apps.
This summer, gamers can also bring the immersive world of PlayStation® direct to the TV with PlayStation® Now. PlayStation® 3 games can be streamed to the TV and played with a DUALSHOCK® 4 controller.
Come comment on this article: Sony launches its range of Ultra Thin, 4K televisions with Android TV baked-in, starting from $2,499
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