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Tapjoy’s Marketing Automation and Monetization Platform aims to maximize Lifetime sales from Freemium Apps

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Many of us have a smartphone or tablet with a selection of paid or free apps installed. Sometimes the free apps are subsidized by the inclusion of ads, but the growing trend is to release a free app (freemium) that earns the developer money by offering In-App-Purchases (IAP’s). Only a small percentage of people make use of the IAP’s though, so Tapjoy has just launched its Marketing Automation and Monetization Platform to help maximize the revenue from these ‘proven spenders‘.

TapJoy (3)How does Tapjoy aim to optimize revenue for the App developer? Well, by combining predictive analytics, marketing automation, IAP’s and something called the Future Value Map. The Future Value Map uses data to predict when an individual user will be most open to making an In-App-Purchase, allowing developers to deliver the right message to the right user at the right time, instead of a blanket campaign that can often drive potential customers away. The Future Value Map function can also predict how much a proven spender is likely to spend during the lifetime of the app.

Domin Yoon, Product Manager at NeoGames said that ” The Future Value Map gives us a clear picture of our user’ lifetime value potential, and allows us to conduct effective marketing campaigns using this segmentation. We also look forward to increasing our monetization throught the variety of content and messaging tools offered in the new Tapjoy platform.”

Tapjoy’s platform also allows developers to use rewarded advertising. This is where the user can earn a reward by watching a video ad or clicking on an ad. Usually, the reward will consist of a virtual currency that is used in the app, for example, 10 gold coins for clicking a link. As of December 2014, Tapjoy has a reach of over 520 million monthly active users.

 

Click here to view the embedded video.

Full Press Release:

SAN FRANCISCO, March 2, 2015 /PRNewswire/ — At the Game Developers Conference today in San Francisco, Tapjoy launched its Marketing Automation and Monetization Platform, designed to help freemium mobile app publishers maximize the lifetime value of every one of their users.  The new offering combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions to transform the company into the industry’s most comprehensive mobile marketing automation platform.

The new platform introduces Tapjoy’s Future Value Map™, an innovative solution that leverages data science, deep segmentation and proprietary algorithms to predict the future behaviors of individual users, and determine whether an IAP promotion, advertisement or in-app message will drive the most revenue. The platform’s marketing automation capabilities then enable developers to deliver targeted messages to those users at the right moment.

“Freemium app developers understand that the vast majority of their revenue comes from a very small percentage of users,” said Steve Wadsworth, president and CEO, Tapjoy.  “Tapjoy’s Marketing Automation and Monetization Platform helps optimize the revenue from those proven spenders, while also uncovering more spenders and increasing engagement and ad-based monetization from the rest of their audience. With Tapjoy’s Future Value Map, developers can now predict the lifetime value of all of their users, and initiate personalized in-app experiences that maximize the engagement and revenue potential of every user.”

Tapjoy’s Marketing Automation and Monetization Platform includes market differentiators such as:

  • Predictive and Actionable Analytics that enable developers to know, and take action against, the future value of every user. Tapjoy’s Future Value Map makes deep segmentation and real-time analytics actionable so developers can serve a nearly infinite variety of marketing actions that drive lifetime value.
  • Marketing Automation tools that instantly deliver contextually relevant messages to engage spenders, or deliver rewarded advertisements to the users that will never spend.
  • Real-time IAP and Ad-based Monetization are now available to developers from a single data set, in one platform. With Tapjoy, developers no longer need to integrate a variety of single point solutions and can focus on one SDK for all of their analytics, marketing automation and ad-monetization needs.

“We are very excited about Tapjoy’s newly integrated product, especially the new analytic features and marketing automation tools,” said Domin Yoon, product manager at NeoGames.  “The Future Value Map gives us a clear picture of our users’ lifetime value potential, and allows us to conduct effective marketing campaigns using this segmentation.  We also look forward to increasing our monetization through the variety of content and messaging tools offered in the new Tapjoy platform.”

Publishers interested in gaining additional revenue from their apps simply need to serve an estimated four interstitial ads per monthly active user, and Tapjoy will credit back their analytics costs, enabling them to create a sizable, and incremental revenue stream.  For more information or to download the SDK, visitwww.tapjoy.com.

About Tapjoy
Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy’s SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

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