Apple’s iPhone 6 Plus may be the most talked about iPhone model due to its larger screen and bigger battery, but early adoption rate metrics (via Mashable), suggest more customers are choosing the smaller iPhone 6 over its bigger counterpart. How much of the difference is due to customer preference versus constrained supplies of the larger model is unknown, however.
According to ad impression data provided by Chitika, the adoption rate for the iPhone 6 is more than 7x higher than the iPhone 6 Plus. On the Monday following launch, the smaller iPhone accounted for 1.5 percent of North American web traffic, compared to 0.2 percent for the iPhone 6 Plus.
Mixpanel, which measures mobile app usage, reports similar results with the iPhone 6 reaching 2.72 percent of measured traffic and the iPhone 6 Plus trailing with 0.54 percent. Mobile analytics firm Fiksu provides a third set of mobile metrics that also suggest the iPhone 6 is more popular among launch day iPhone purchasers.
Chitika explains these results by suggesting that the iPhone 6 Plus may be less popular among consumers because it is niche product due to its larger screen size. Supply constraints also may be a factor, with the iPhone 6 Plus selling out quickly online and reportedly being available only in limited amounts this weekend in stores.
