LG really wants you to buy a LG G3. How much, you ask? Well, they just got awarded a Guinness World Record for a LG G3 billboard that they put up next to the King Khalid International Airport in Riyadh, capital of Saudi Arabia. The 240 metre wide and 12 meter high structure is the largest outdoor advertising structure in the world, and allegedly uses 1,800 tons of steel in its almost 3000 square meter construction. The real question is whether the billboard will be worth it and LG is so far saying yes, quoting the 20 million visitors that pass through the airport every year which they expect will result in $25 million more revenue every year.
LG says it’s also going to reuse the billboard in the future – while it’s advertising the LG G3 now, future devices may take up all or some of the billboard’s space. The LG G3 is of course LG’s crown jewel for 2014, and its no small wonder that it has been so popular globally. For quite awhile, it was the only major flagship device with a Quad HD display, making great use of its 5.5-inch display, powered by the equally impressive Snapdragon 805 – or 801, depending on your region – which puts it in very unique company at the top of the Android device charts.
What do you think about LG’s giant LG G3 billboard? Do you think manufacturers really need advertising this big? Let us know your thoughts.
Source: LG via Phone Arena
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