RIM
The Future of BlackBerry is RIM
There's so much going on with BlackBerry lately. The company is actively seeking a buyer and first entered into a deal with Fairfax Financial a few weeks back. Since then, there have been rumors of other companies being interested, a possible breakup of the most valuable assets and even former CEO Mike Lazaridis may be getting in on the action.
Report: BlackBerry losing sales to Nokia Lumia devices in Australia, paints a bleak picture for the struggling Canadian manufacturer
Heading into the last quarter in 2013, it is becoming increasingly clear that Windows Phone is now solidifying itself as the third alternative for smartphones (see the latest IDC report). While sales are still miles behind iOS and Android, Windows Phone as a platform is finally being treated more equally by retailers and consumers.
Part of that apparent victory, in typical Microsoft fashion, is due to missteps by Redmond’s competitors. Years ago, BlackBerry (then called RIM) basically owned the enterprise market. Fast forward to 2013 and with BlackBerry 10 on the market with a handful of new devices, it’s becoming clear that it’s just not enough to regain that momentum.
The site IT Wire has performed some store-checks for the new BlackBerry Q10 and Z10—two devices we actually own and occasionally use ourselves. The site tried to get a statement from Australia’s telco’s Telstra, Optus, and Vodafone but received no comment about those BlackBerry sales. Not hindered, IT Wire then spoke with Harvey Norman, Optus and Telstra franchises for their opinions on BlackBerry’s prospects.