Spotify says it won’t recommend music from ‘AI Personas’

An image showing the AI persona badge on Spotify

Spotify will soon label AI artists and remove their music from your recommendations. The change, which will start rolling out in mid-September, means you’ll see an “AI Persona” badge on an artist’s profile across the app if they do “not represent a real person.”

The music streaming platform will allow artists to disclose that they’re an AI persona starting today, but it won’t rely solely on self-identification. Spotify says it will use human review and AI tools to determine whether someone’s profile, including their name and image, “appears to represent photorealistic AI-generated identities.” If Spotify determines that an artist’s identity …

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