Google will now tell you if an ad was made with AI

A screenshot of an AI disclosure label on a Google ad

You can see if ads on Google Search, Google Discover, and YouTube were made or edited using AI from a new section in Google’s “My Ad Center,” as reported earlier by TechCrunch. The update, announced on Thursday, adds a “created or edited with AI” label under the “how this ad was made” tab. Users can find it by tapping the three dots or info button on ads, which pulls up the same panel where you can also block or report ads.

Google says it will automatically apply the AI label to any ads made with its own generative AI advertising tools, but AI ads made elsewhere will need to have the label applied manually. In some regions, Google’s new AI …

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