Three years ago, when the women’s World Cup kicked off in Australia and New Zealand, my social feeds were in a strange place. Twitter had just transformed into X, newcomer Threads was seemingly ascendant, and places like Bluesky had yet to garner much momentum. It left me with an odd, and admittedly silly, dilemma: I had nowhere good to post dumb jokes during games. And now, as the next World Cup is set to begin across Canada, the US, and Mexico, not much has changed.
There were a lot of problems with Twitter even when it was at its most popular, but it also introduced a new kind of live experience for many. Its real-time nature and huge au …
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