Under Steve Jobs, Apple released the groundbreaking products that defined the company. But the company wouldn’t be what it is today without Tim Cook’s reign of ruthless efficiency.
Jobs’ legacy has long been written at this point. He was stubborn, unpleasant, and a generational visionary. He pushed the limits of industrial design and brought technologies together in ways that others laughed off at the time. It’s an iconic tenure that’s basically unequaled anywhere else in tech. But the radical thinker passed the torch to a very different kind of CEO in Tim Cook in August of 2011.
Tim Cook is an inventor of a different kind. The Apple Watc …
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