The Neo Effect: How Apple’s cheapest Mac is changing the PC game

A photo of a person using a laptop with their feet propped up on a window.

This thing is poised to eat their lunch. | Photo by Amelia Holowaty Krales / The Verge

The MacBook Neo is disrupting the laptop space and putting Apple into the conversation as a value option like it’s never been before. With a price starting at $599 (or $499 for students and teachers), the colorful laptop’s A18 Pro chip may be stolen from older iPads and iPhones, but it offers more than enough performance for everyday tasks and web browsing.

From the screen sharpness, trackpad/keyboard feel, and its aluminum build, everything else about it is in line with more expensive MacBooks.

And that means PC makers have a hot new competitor to contend with and adapt to — one that they weren’t ready for. Here’s all the news and analysis of Apple’s Mac for the masses.

  • A MacBook Neo heatsink mod dramatically improves its gaming performance.
  • I’m testing the MacBook Neo’s competition. What do you want to know?
  • A simple mod with a sliver of thermal pad boosts the MacBook Neo’s performance.
  • Upgrading the MacBook Neo’s storage is satisfying ASMR, but don’t try this at home.
  • iFixit calls the Neo Apple’s “most repairable MacBook in 14 Years.”
  • The MacBook Neo is a winner
  • PC makers are not ready for the MacBook Neo
  • The MacBook Neo is surprisingly easy to disassemble and repair.
  • Pro videographer finds the MacBook Neo more capable than expected.
  • Here’s where you can buy Apple’s budget-friendly MacBook Neo
  • I reviewed the MacBook Neo, ask me anything
  • MacBook Neo review: the Mac for the masses
  • Preorders for Apple’s colorful MacBook Neo come with a $25 gift card
  • MacBook Neo versus an old MacBook Air: good luck
  • Apple launches $599 MacBook Neo powered by an iPhone chip
  • Our first hands-on look at Apple’s MacBook Neo
  • Apple’s website leaks MacBook ‘Neo,’ which could be its new cheaper laptop
  • Apple helped kill netbooks. Will it bring them back?
  • Bring back the iBook, you cowards
  • Apple is reportedly working on a cheaper Mac laptop with an iPhone chip
  • A MacBook with an iPhone chip.

Read more @ TheVerge

Latest posts

This charming gadget writes bad AI poetry

I kind of wish it just took pictures. I've never been as charmed and frustrated by one gadget as I have with the Poetry Camera. It's...

Betting on the news raises ethical questions for journalists

Prediction market exchanges have created an environment where just about any piece of information is potentially monetizable: How well will BTS's new song perform...

NASA restarts work to support Europe’s uncrewed trip to Mars after years of setbacks

NASA has confirmed the pending launch of the European Space Agency's (ESA) Rosalind Franklin rover, which is being sent to Mars. The current plan...

Sam Altman’s ‘human verification’ company thinks its eye-scanning orbs could solve ticket scalping

Sam Altman's cryptocurrency turned identity verification startup Tools for Humanity is offering a new set of perks to people who scan their eyes at...

A lot of you panic-bought PCs to avoid RAMaggedon 2026

The specter of price hikes caused by the current AI-driven demand for memory and storage appears to have convinced a fair share of people...

Samsung says Galaxy Z TriFold’s ‘limited run’ is now ‘completely sold out’

Following one last restock earlier this month, Samsung now says that the “limited-run” Galaxy Z TriFold is “completely sold out” both online and in...

Today’s Android app deals and freebies: Super Onion Boy 2, Kingdomino, Dungeon Tracer, more

Your Friday afternoon lineup of the best Android game and app deals is now ready to roll, including titles like Super Onion Boy 2,...

Latest One UI 9 leak shows off ‘Tap to Share,’ adds Bixby widgets to home screen

Samsung is still working on One UI 9 ahead of a planned launch later this summer. With a fresh leaked build, we’re getting a...

A giant cell tower is going to space this weekend

This weekend's scheduled Blue Origin rocket launch is rather momentous. Success would signal an end to SpaceX's monopoly on reusable orbital launch vehicles, and...

The creative software industry has declared war on Adobe

All empires eventually fall, and it seems the creative software industry has collectively decided that Adobe's time has come. The Creative Cloud provider's suite...