Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4th in New York City, London, and Shanghai.
Apple started on March 2nd by announcing the iPhone 17E. The new $599 phone has a lot of welcome additions over the iPhone 16E, like support for MagSafe charging, doubled base storage of 256GB, and a Ceramic Shield 2 display, all for the same starting price. The same day, Apple also revealed a new iPad Air powered by an M4 chip, a bump up from the previous version’s M3 chip. March 3rd brought announcements of MacBook Pros with M5 Pro and M5 Max chips, the MacBook Air with an M5 chip, and a Studio Display refresh, including a new Mini LED-equipped XDR model.
But the company may be saving the most interesting news for last; Apple is rumored to be launching a lower-cost MacBook that’s powered by an iPhone chip instead of an M-series processor. Apple itself may have leaked the name of this new machine: It might be called the MacBook Neo.
Read on for all of our coverage of Apple’s March 2026 announcements.
- Apple’s website leaks MacBook ‘Neo,’ which could be its new cheaper laptop
- Apple’s new Studio Display XDR adds a Mini LED upgrade
- Apple launches M5 Pro and M5 Max chips
- Apple announces M5 MacBook Air and updated MacBook Pro
- How the new iPhone 17E stacks up against Apple’s pricier phones
- Apple announces the iPhone 17E
- Apple launches a new iPad Air with an upgraded M4 processor
- Apple’s doing something on March 4th
