Netflix has acquired an AI filmmaking startup called InterPositive, according to a report by Variety. This is a company that was founded by actor Ben Affleck back in 2022. Don’t worry if you haven’t heard of it. Affleck has been operating the company in stealth mode for the past few years, so this is pretty much it’s big coming-out party.
The terms of the acquisition haven’t been disclosed, but Affleck will remain on as a senior advisor to Netflix. Additionally, the entire staff will be absorbed into the streaming platform.
Affleck says he started the company after “observing the early rise of AI in production” and realizing how the “models came up short.” The company makes tools that generate AI models based on an existing production’s dailies. This lets filmmakers use the model in the post-production process to do stuff like mix and color, relight shots and add visual effects.
Affleck adds that this tech is “not about text-prompting or generating something from nothing.” Netflix says the company will keep “filmmakers at the center of the process.” The company recently used generative AI tools to whip up a VFX shot in a show called The Eternaut. It’s also been using AI to make ads more intrusive. We’ll have to wait and see if creators do indeed remain at the center of things. Netflix will offer access to InterPositive’s tech to creative partners but has no plans to sell it commercially.
To Affleck’s credit, he seems to have a nuanced understanding of modern AI tools. “We also need to preserve what makes storytelling human, which is judgment,” he said. “The kind that takes decades to build, experience to hone and that only people can have. I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it.” However, it’s worth reiterating that the company is no longer in Affleck’s hands, as he is now just an advisor.
This article originally appeared on Engadget at https://www.engadget.com/ai/netflix-just-bought-an-ai-startup-founded-by-ben-affleck-184536640.html?src=rss
