Bumble is testing an AI dating assistant called “Bee” that it hopes will get users on dates without them having to swipe through profiles, Bloomberg writes. The company announced the AI assistant during its fourth quarter earnings, and intends to use the AI in a new experience it calls “Dates.”
When a user opts in to Bumble’s Dates feature, Bee performs an onboarding chat where it learns about the users’ “values, relationship goals, communications style, lifestyle and dating intentions,” and then attempts to find other users who share some or all of those traits. Once Bee finds someone compatible, both users are notified in the app that they could be a great match, and receive a summary generated by Bee explaining why. From there, they can chat and see if things lead to a real-life date.
As is often the case with pie-in-the-sky AI features, Bumble has even bigger plans for how Bee could be used in its app, including as a tool for collecting anonymous feedback from user’s previous matches or as a way to receive suggestions for dates ideas. AI will also apparently enable Bumble to move away from binary yes or no swipes on profiles and towards a system where users connect over “chapter-based” profiles that are more reflective of their life story.
Bumble is testing Bee internally and plans to launch the AI and its Dates feature in beta soon. The company is far from the only dating app experimenting with integrating AI recommendations and summaries. Tinder uses AI to recommend profile pictures to users, and now offers another feature called “Chemistry” that combines insights gained from personal questions and access to users’ Camera Roll to make more informed matches. Meanwhile, Grindr’s “Edge” subscription tier offers AI summaries of past chats and connections, and stats on whether a user is actually compatible with a new match.
It’s too early to tell whether AI makes a meaningful difference in the dating experience for users, but if it keeps them using an app or paying for a subscription, it’s likely a worthwhile experiment for Bumble, Tinder and Grindr.
This article originally appeared on Engadget at https://www.engadget.com/apps/bumble-is-the-latest-dating-app-to-add-an-ai-assistant-181729994.html?src=rss
