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AG1 is a lot less science-y than it sounds

The Verge
The Verge

Science washing is afoot. | Image: The Verge, AG1

This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. Optimizer arrives in our subscribers’ inboxes at 10AM ET. Opt in for Optimizer here.

I’m willing to bet you’ve been served an ad for Athletic Greens – also known as AG1. It’s impossible to escape them in podcasts, and it seems like almost every wellness influencer on every social media platform has done an ad for them at some point.

AG1 is a greens powder containing over 70 ingredients. Most of it is freeze-dried vegetable powder blends. Bas …

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