Kick off 2026 with a brand new (and discounted) Apple device. Amazon’s New Year’s sale is slashing prices on some of Apple’s best-selling devices, including AirPods, iPads, smartwatches, and MacBooks, with prices starting at just $99.99.
• Shop Amazon’s full sale
Whether you’re looking for new earbuds for workouts, a feature-packed smartwatch to track health stats, or a new tablet or laptop to get you motivated in the new year, there’s an Apple deal for you.
A few highlights include Apple’s latest smartwatch, the Apple Watch 11, on sale for a record-low price of $299 (originally $399), the highly rated MacBook Air M4 on sale for $799 (originally $999), and the AirPods 4 for $99.99 (originally $129.99).
Shop more of Amazon’s best Apple deals below, some of which are still on sale for the same record-low price we saw during Black Friday. These are limited-time offers, and you may not see discounts like these again until the next major holiday sale event.
Amazon’s best New year’s Apple deals
If you haven’t heard, wired headphones are all the rage, which is why Apple’s EarPods for $15.96 is such a great deal. A slim, quality-looking design, clear sound, and comfortable fit are just a few of their best qualities. This model works with all devices that have a Lightning connector – which is iPhone 14 and before – so if you’ve got a newer iPhone, you’ll instead want the USB-C version ($16.99 at Amazon).View Deal
The AirPods 4 are Apple’s cheapest AirPods, and you can find them on sale for $99.99, which is the best price you can find right now. The AirPods 4 feature a new design for all-day comfort and feature Apple’s H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.View Deal
Amazon has the AirPods 4 with active noise cancellation on sale for $148.99, thanks to this weekend’s $30 discount. The AirPods 4 feature a new comfortable design, handy controls, and Apple’s H2 chip, which supports personalized spatial audio and voice isolation.View Deal
Amazon’s New Year’s sale features the best-selling Apple AirTag 4-pack for $64.99. If you know someone who tends to misplace things, attach the AirTag to anything you don’t want to lose or keep track of, such as a backpack, and your iPhone will locate the item.View Deal
Amazon has a rare $30 discount on the new Apple Watch SE 3, making it an excellent bargain at just $219. The Apple Watch SE 2 currently holds the position as the best budget smartwatch, but the SE 3 more than matches it – and it’s a smarter buy while it’s on sale this weekend.View Deal
My favorite Apple deal from Amazon’s New Year’s sale is a $100 discount on the brand-new Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it’s a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.View Deal
Apple’s latest base iPad is on sale for just $299, which is only $25 more than the record-low price. The most significant upgrade for this model versus the previous generation is the newer A16 chip for faster performance, but you’ll also get double the storage as standard (128GB instead of 64GB). Other features include a sharp 11-inch Liquid Retina display and solid 12MP front and back cameras, which make this iPad the best iPad for casual streamers and scrollers.View Deal
Amazon has the latest Pad Air with the M3 chipset on sale for a record-low $489.99 right now. In addition to Apple’s superfast brain, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple’s AI features. Discounts are also available on the larger 13-inch model.View Deal
Display – 13-inch
Processor – Apple M4
RAM – 16GB
Storage – 256GB
With a powerful M4 chip, this MacBook Air can handle just about any task you throw at it, while its excellent display, comfortable keyboard, and impressive battery life round it out. Right now it’s on sale for $799.99, saving you $200. This is my favorite model because it offers a little bit of everything: great performance, awesome portability, a fantastic display, and an affordable price.
Read our full 13-inch MacBook Air (M4) review.View Deal
Display – 16-inch
Processor – Apple M4 Pro
RAM – 24GB
Storage – 512GB
If you want to hit the sweet spot between ultra-high performance and a reasonable price tag for a premium laptop, the M4 Pro is the way to go. It’s considerably more affordable than the M4 Max, but still offers incredible computing power for all of your creative tasks. And you also get that beautiful 16-inch Liquid Retina XDR display, offering an eye-catching viewing experience for shows and story games in your downtime.
Read our full 16-inch MacBook Pro (M4 Pro) review.View Deal
