Earlier this year, it looked like time was up for ZRX: Zombies, Run!, a popular fitness app that mixed couch-to-5K plans with postapocalyptic audio storytelling. Now, cocreator and author Naomi Alderman has announced that she’s bought back the franchise from the brink.
Zombies, Run! was first founded in 2012 with about 10 million users worldwide. The app, made by Six to Start, immerses runners and walkers in an episode-based storyline where the undead “chase” users. Despite the expensive and time-intensive process, the company was successful enough to make other immersive fitness games, including Marvel Move. Six to Start was bought by Oliv …
Read the full story at The Verge.
