The Oura Ring 4 is the trendy, high-tech fitness device that loads of celebrities have been spotted wearing, from athletes like NBA All-Stars to the likes of Gwyneth Paltrow and Jennifer Aniston. I even named it my health and fitness device of 2025.
Now you can get it for less: the Oura Ring 4 in Titanium Gold is discounted from $499 to $349 at Amazon US. That’s a 30% saving, or $150. The same 30% discount applies to its Titanium Rose Gold finish.
• Shop the Oura Black Friday sale here
Other finishes are also discounted: you can save $100 on Black, Silver, Stealth, and Brushed Silver Oura Rings on Amazon US and Oura’s website.
In the UK, it’s the same thing: The Oura Ring 4 in Titanium Gold and Rold Gold has been reduced from £499 to just £349 at Amazon, while other colors like silver have been reduced from £349 to £249 at Amazon.
Unfortunately, there aren’t any deals on the required membership, but at $5.99 / £4.99, taking $100 / £100 off the RRP basically pays for around 17 months of the subscription, which is a pretty great deal in our book. Check out all the deals in full below, or visit our Black Friday deals hub for loads more fitness tracker bargains.
(Not in the US or the UK? See today’s best deals in your region below)
Today’s best Oura Ring 4 Black Friday deal in the US
Save 30% on the Oura Ring 4 in its Titanium Gold finish. It’s a classic wedding band-style color for the ring, but there’s nothing old-fashioned about the rest of the ring: inside, it’s cutting-edge with redesigned heart rate, skin temperature, and motion detector sensors.
Also available in Titanium Rose Gold View Deal
A similar 29% ($100) saving on the Oura Ring 4 in Black. It’s the same basic ring inside as the Gold version (well, it’s anything but basic, but you know), but the finish is different. The Ring also packs automatic workout detection, an AI-powered chatbot with access to all your health information, women’s cycle tracking, and even a Symptom Radar feature that predicts when you’re getting sick.
Also available in SilverView Deal
Today’s best Oura Ring 4 Black Friday deal in the UK
The same great deal on the US site is available in the UK: save 30% on the Oura Ring 4 in its Titanium Gold finish, equating to £150.
Also available in Titanium Rose Gold View Deal
Again, even though the currencies are different, the discounts remain the same as the US: a Black or Silver Oura Ring 4 costs £100 less over the Black Friday period.
Also available in SilverView Deal
Tiny fitness trackers that monitor heart rate, movement, and sleep from your finger rather than your wrist have skyrocketed in popularity – and quality – in recent years.
The Samsung Galaxy Ring, Oura’s main competitor, doesn’t quite have as many features as the Oura Ring 4, but it is subscription-free, so it comes top of our best smart ring guide by a hair. Significant discounts on the Oura Ring 4 upset that value-for-money balance of power.
At these prices, I’d recommend the Oura over the Samsung.
Do I need to buy a sizing kit?
Not if you know your ring size, or the ring size of the person you’re buying one for. However, if you’re not sure, you’re better off buying a sizing kit at the same time as, or before, you buy an Oura Ring so you can return it and grab the correct size if needed.
Buying a $10 / £10 sizing kit provides a $10 / £10 credit towards buying an Oura Ring 4, so you effectively reclaim your purchase. However, even though the sizing kit is full-price in the US, the UK deal has the sizing kit at 50% off, while retaining the full £10 credit towards an Oura Ring, saving you an additional £5. Clever!
US deal: When you buy this sizing kit, you’ll be able to check the exact Oura Ring 4 size you or your gift recipient will need, and get $10 credit towards a new Oura Ring. View Deal
UK deal: Buying a sizing kit is actually better in the UK: although the sizing kit is 50% off, you still get the full £10 credit on an Oura Ring 4, saving you an extra £5. Note these sizing kits don’t work with the Oura Ring Gen 3, as they’re designed differently without the Gen 3’s inward-protruding skin-contact nodes. View Deal
US: Shop more of today’s best Black Friday sales
- Amazon: 45% off TVs, AirPods, air fryers & vacuums
- Apple: iPads, AirPods & MacBooks from $119
- Best Buy: $1,000 off TVs, laptops & headphones
- Dell: laptop deals from $249.99
- Home Depot: 40% off appliances, furniture, grills & tools
- Lenovo: 45% off laptops & tablets
- Lowe’s: up to 30% off appliances, holiday decor & tools
- Samsung: up to $2,000 off appliances, TVs & phones
- Target: 40% off Christmas decor, clothing & furniture
- T-Mobile: up to $1,100 off latest iPhone 17
- Walmart: furniture, cheap TVs & vacs from $69
- Wayfair: 54% off Christmas, furniture & decor
UK: Shop more of today’s best Black Friday sales
- Amazon: up to 66% off tech & essentials
- AO: up to £500 off Dyson, Bosch & Hisense
- Argos: up to 50% off appliances, tech & toys
- Boots: save on 1,000s of beauty products
- Currys: deals on Ninja, Shark & Lenovo
- Dell: laptops from £279
- Dyson: up to £550 off vacuums
- EE: Switch 2 bundles from £20/month
- John Lewis: up to 50% off tech & fashion
- Lego: sets & accessories from £2.99
- Samsung: deals on appliances & phones
- Very: up to 40% off tech, toys & fashion
