If you aren’t using one of the best electric toothbrushes in 2025, then you’re really doing yourself and your dental hygiene a disservice.
There’s a wealth of clinical study out there pointing to the efficacy and performance of electric toothbrushes over manual brushing, dating as far back as 2013. The SGT Dental College and Research Institute found using an electric toothbrush “demonstrated clinical and statistical improvement in overall plaque scores,” findings backed by this 2014 Cochrane study, and this one from the University of Washington, to name but a few.
We always test toothbrushes for at least a week, examining build quality, battery life and testing every mode. It’s good to know that decent electric toothbrushes can start from as little as $50 / £40 / AU$70 and even at this low price point, offer huge improvements over a manual brush.
Naturally, Oral B and Philips are big players in the space and in our testing, have come top of the heap. However, there are also more niche alternatives, all worth your consideration. We’ve tested lesser-known brands like Ordo, Supermouth, Suri, Curaprox and Laifen. We’ve added the Suri 2.0 Sonic Sustainable Toothbrush to this list as of October 2025, replacing its predecessor.
The quick list
If you don’t have time to read our full list of the best electric toothbrushes, you can read the round-up below for a shortcut to the top options for your needs and budget. If you find one that takes your fancy, use the links to jump to our full write-up.
Best overall
Best premium
The Philips Sonicare 7100 is a powerhouse of a brushing system. It’s very quiet, sleekly designed and packed with smarts, offering real-time guidance to improve your technique. It’s not cheap at full price, but very frequently discounted – the best of both worlds.
Read more below
Best value
Best value
Not a true “smart brush” but a fantastic budget offering, the Ordo Sonic Lite is USB-C rechargeable and is pressure-sensitive: the handset will flash red if you’re pressing too hard. It’s reliable, easy to use, and a good value sonic brush, if a little lacking in features
Read more below
Best premium
Best overall
The Oral-B iO Series 10 is the smartest and priciest toothbrush we’ve ever tried. It comes with comprehensive mouth-tracking software via the companion app, thoroughly cleaning each “zone”, a WiFi connected dock, and it’s quiet to boot.
Read more below
Best eco friendly
Best eco-friendly
This incredible toothbrush boasts an eco-friendly design with excellent performance. We love the UV-C cleaning light, magnetic wall mount, and amazing battery life. Fast charging is also a big win. This toothbrush is proof that sustainability doesn’t need to mean sacrificing performance or features.
Read more below
Best self-cleaning brush
Best self-cleaning brush
The Ultim8 by Supermouth comes with a SmartHub which is part UV light cleaner, part charging case. Bulky but undeniably cool-looking, the brush itself is a fairly simple sonic offering, but the overall system is great.
Read more below
Best minimalist toothbrush
Best minimalist toothbrush
The simple, elegant Mode electric toothbrush is a slender, one-setting toothbrush that looks slick when attached via the wireless charger-slash-wall hook with the built-in light. Although it’s only got one setting, it’s seriously stylish.
Read more below
Load the next product…
Best for gum cleaning
Best for gum cleaning
The Curaprox Hydrosonic Pro is a powerful sonic toothbrush with uniquely designed crooked brush heads. It’s the combination of these two factors that allow for superior gum cleaning.
Read more below
The best electric toothbrush overall
The Philips Sonicare 7100 is an impressive electric toothbrush: it’s designed very well, with metal in its handle, offering a satisfying weight and premium build quality, and long-lasting battery. It’s missing AI brushing guidance, but do you really need it when your brush is this good?
It makes up for this by offering 12 intensities (four brushing “modes”, each at three levels of power) easily controlled using the button. A built-in timer and pressure sensor offers gentle guidance, thrumming every 30 seconds and offering a light in the handle’s base. It’s essentially the 9900 Prestige without its smart features, but more attractively priced for all that, especially as it’s now frequently found on sale. This makes the 7100 the best overall toothbrush you can get in terms of value for money, quality of build and brushing options.
It’s a seriously stylish electric toothbrush, too, with a sleek, minimalist design and chic carry case to keep it charged on the go. Provided you don’t want a companion app, it’s a superb brush.
Read our full Philips Sonicare 7100 review
The best value electric toothbrush
The Ordo Sonic Lite is the cheapest brush on our guide, and a great way to pick up an electric toothbrush for not very much money. It’s replacing the Colgate Hum in this list, as Ordo is a great manufacturer of no-fuss, no-frills brushes of high quality.
It’s not a true smart brush like the above Oral-B, as it has no sensor to detect mouth position, but it will flash if you put too much pressure on your gums and has both regular and sensitive modes. For thirty dollars, or the equivalent? It’s excellent.
The brush comes with two modes, regular and soft, and a built-in timer, but no dock or travel case. Instead, it charges via USB-C, but lasts for ages: our test unit hung on for around five weeks, even being used twice a day. It’s sonic, not oscillating, which may put some people off, but the Ordo Sonic Lite is well-worth a buy if you’re just after a cheap electric toothbrush.
Read our full Ordo Sonic Lite review
The best premium electric toothbrush
The Oral-B iO Series 10 takes our award for the best premium electric toothbrush, thanks to its valuable smart tech and real-time feedback that encourages you to improve your brushing technique. This is done with a neat chipset that calculates the position of the brush in your mouth, allowing it to read your technique and nudge you to thoroughly clean each “zone” of your mouth.
We found the brush to be very quiet (much more so than a typical oscillating brush) and felt smooth as you work your way around your mouth. The in-built pressure sensor not only warns you if you’re pressing too hard but also if you’re not applying enough pressure to get a good clean, helping you achieve an optimum result. The dock itself will connect to WiFi to display the time and date.
Once done, the Series 10’s bright color display will rate your brushing, and show the battery life remaining on the brush. It’s a quick way to get feedback on your technique, and surprisingly motivating, but for more in-depth guidance you can turn to the Oral-B app, which has heat maps of your mouth to show how thorough your clean was. This is updated in real time.
The downside of the Oral-B iO Series is that it’s one of the most expensive electric toothbrushes around, though like the 7100, its price has dropped significantly in the months since its release and you can now pick it up more cheaply. Additional brush heads are also pricey.
Read our full Oral-B iO Series 10 review
The best eco-friendly electric toothbrush
The name makes it clear what the Suri 2.0 Sustainable Electric Toothbrush is all about and its eco-friendly credentials are considerable. Just like the previous iteration, the toothbrush heads and bristles are made from plant-based materials and it lasts a long time between charges, which matches its relatively sustainable claims. The frame is made of aluminum and designed to be fixed if it breaks, rather than discarded, reducing e-waste. The case is now a charger to further extend battery life, with a UV-C light to kill bacteria.
This powerful yet relatively affordable brush oscillates rather than vibrates. We were initially dubious it hadn’t boosted the 33,000 movements-per-minute stat of its predecessor, but during testing, we found “it felt more deliberate in its delivery of that power, while remaining as sensitive and gentle as the experience [our reviewer] had with the first brush”.
We also love the sticky back magnet to attach to your bathroom mirror or wall, so the metal toothbrush can sit up and out of the way, keeping your sides clear and clean.
Read our full Suri 2.0 Sustainable Sonic Toothbrush review
The best self-cleaning electric toothbrush
The Ultim8 smart brushing system by Supermouth is slick in looks, with some interesting innovations. UV cleaning isn’t new, but incorporating it into a cool-looking smart hub that also charges the brush certainly is.
Like the Curaprox, the Ultim8 brush has some unique-looking figure-eight brush heads offering functionality beyond the standard sonic affair. Mimicking the shape of a molar, the SuperBristles design is supposed to offer a better clean, while the pressure sensor helps prevent over-brushing. The actual brush itself is a simple sonic affair, but there’s a lot to like here and the units certainly look cool.
The biggest downside is the add-ons and proprietary nature of it all: if you get a Supermouth brush, you need Supermouth heads for the rest of the brush’s life, and the Smart Hub and Smart Case both cost extra. However, it’s all very high quality and worth the investment.
Read our full Ultim8 by Supermouth review
The best minimalist electric toothbrush
The Mode Electric Toothbrush is simple to use and easy to navigate. A wall-mounted charger with in-built sensor-based nightlight, only one mode and no companion app, it’s a back-to-basics approach to smart toothbrushes that is intuitive rather than frustratingly simple.
It looks slick with its sleek, matte black design and performs well with great battery life, over 30 days, and deep-cleaning, powerful sonic vibrations. It’s not going to be the best option for users with sensitive teeth, but for people who are bored of frills, don’t want an app telling them how to brush, and just want to get on with it in the morning, the Mode is the perfect “basic” toothbrush.
It would be outclassed by the others with lots of different features, if it wasn’t so damn good.
Read our full Mode Electric Toothbrush review
The best electric toothbrush for gum cleaning
The Curaprox Hydrosonic Pro is the best toothbrush on our list for hitting those hard-to-reach spots, thanks to innovative brush heads: some of them curve inwards, promoting better cleaning behind the teeth, and a unique extra fine, single-tuft brush head for ‘targeted cleaning of gums, niches, braces and implants’ according to Curaprox.
Those brush heads certainly allow you to really get into the weeds of things, and during our testing we found the single brush head pretty revolutionary when it came to attacking the gumline. The other brushes were great for reaching the back of the molars, where cavities often form.
It’s a simple sonic brush, it takes ages to charge and it’s not cheap, but the unique brush heads and overall quality make this a good buy if you’re after quality. Designed in conjunction with Swiss oral health specialists, the Curaprox Hydrosonic Pro is an excellent choice if you’re concerned about gum disease and plaque build-up.
Read our full Curaprox Hydrosonic Pro review
Electric toothbrush FAQs
How to choose the best electric toothbrush for you
There are many aspects to consider when buying one of the best electric toothbrushes. If you have sensitive gums, you might want to consider a choice with more settings to ensure you can brush without causing too much discomfort or irritation.
Otherwise, it’s important to think about what kind of features and extras you want from your toothbrush. Some more premium options will come with handy extras like a travel case or UV light cleaning. Some pack sensors and Bluetooth, as well as companion smartphone apps that can provide real-time, AI-powered feedback as you brush like the Oral-B iO Series 10.
Another big thing to consider is travel, if you need a toothbrush that can survive a holiday or frequent work trips, definitely consider a higher-end model that comes with a rechargeable battery built into its case, like the Philips model above.
If you want an environmentally friendly option consider our sustainable pick, or if you need to prioritize gum health, opt for the Curaprox with its unique heads.
Is a sonic or oscillating toothbrush better?
There are two different kinds of motion in most modern electric toothbrushes; sonic and oscillating.
Sonic toothbrushes are engineered to vibrate the brush filaments from side to side and often resemble manual brushes with oval or diamond-shaped heads. These brushes are capable of vibrating up to ~40,000 per minute, depending on the model – meaning they move more rapidly than oscillating toothbrushes. Powerful vibrations force toothpaste and fluid between the teeth, granting a more comprehensive clean.
Oscillating toothbrushes feature rotating and pulsating round brush heads that can rotate up to ~8,000 times per minute, depending on the model. While they’re slower in this department, oscillating toothbrushes benefit from the rotating head, which is fantastic for fighting plaque.
According to this 12-week clinical study, an oscillating toothbrush can provide “substantial, statistically superior reductions in plaque and gingivitis” compared to a sonic brush. With their gentler per-minute rotation/vibration, they can also be a better choice for people with sensitive teeth and gums. Read our guide on sonic vs rotating toothbrushes for more.
How we test
We test each electric toothbrush by using it twice a day for at least one week, brushing for two minutes morning and night, then using a disclosing tablet at the end of weeks one and two. Disclosing tablets help to reveal how much plaque remains on our teeth after our final brushing session by coating your teeth with a harmless dye. If the toothbrush has a smartphone app, then we use that to guide our brushing.
