Maybe Peloton is its own worst enemy

A good product and loyal audience is a winning formula for everyone except, it seems, Peloton.

For years – through its pandemic-fueled highs and its post-quarantine malaise – Peloton has held its earnings calls at a bright and bushy 8:30AM ET. Not yesterday. Instead, the company broke different news first thing in the morning: it issued yet another recall for 833,000 of its original Bike Plus units, before posting its Q1 2026 results after the markets closed at 4 o’clock.

Peloton CEO Peter Stern addressed the recall right away during the company’s earnings call, stating the facts – that there were only three reports of breakages and two injuries, plus the company was offering a free replacement seat. Later, when asked in an Q&A with …

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