Blizzard confirms it’s adding a virtual currency for World of Warcraft

Ahead of its 21st anniversary, World of Warcraft is dealing with some controversy around its latest update. Developer Blizzard has confirmed that WoW is introducing a new “Hearthsteel” housing-related virtual currency with its upcoming Midnight expansion, and users are worried that it could become a microtransaction trap on a game that already costs $15 a month to play. 

In its post, Blizzard said the aim of the new currency is to allow players to purchase “multiple items at once” while offering “financial protections” for the parties involved. “You may want a full set of chairs to place around a dining table, multiple place settings for your invited guest [or]… many candles,” the company wrote. “Using an in-game currency can help make the process of obtaining many of these types of inexpensive items more efficient.”

Blizzard clarified that players will be able to buy Hearthsteel with their Battle.net balance and in-game gold via WoW tokens. It will also keep the catalog of Hearthsteel items small relative to what you can earn through gameplay. “Housing items tied to core fantasies of a player’s race or class, or that already exist in Azeroth, won’t be sold in the shop,” the blog post states. “Thematically important decor that players know and love will also not appear in the shop.”

The Hearthsteel currency was first uncovered by dataminers, and now that Blizzard has confirmed it, players are concerned. “It’s not even about the currency,” said one WoW Reddit user. “It’s about a large, dedicated portion of the player base crying out for years that we don’t want the game to head this direction and here it is.”

It’s hard to look at the new currency and not think of Microsoft’s recent edict to its Xbox division. Last month, the software giant reportedly implemented an “across-the-board goal” of 30 percent profit margins for its gaming division, which it internally called “accountability margins.” That’s a huge amount above Xbox’s own average in the last six years of between 10 and 20 percent.

This article originally appeared on Engadget at https://www.engadget.com/gaming/blizzard-confirms-its-adding-a-virtual-currency-for-world-of-warcraft-133007304.html?src=rss

Read more @ Engadget

Latest posts

Wake Up Dead Man digs deep for a darker, more powerful Knives Out

Over two films, Rian Johnson's Knives Out series has offered something largely absent from the modern movie landscape: intricate murder mysteries full of humor...

Google is powering a new US military AI platform

The Department of Defense is announcing its own "bespoke" AI platform, GenAI.mil, and Google Cloud's Gemini will be the first AI tool available on...

Somehow, this AI-generated McDonald’s ad about hating Christmas was a flop

If you're having a stressful holiday season, the answer is McDonald's - at least, that's what a now-removed AI-generated ad suggested, as reported by...

Both sides of the aisle hate the AI moratorium

Hello and welcome to Regulator. If you're a subscriber, you are stalwart and true, and if you're here from the internet, prove your chivalry...

Traeger debuts Woodridge Pro Plus grill with Wi-Fi features and built-in storage cabinet

Traeger debuted its Woodridge line of Wi-Fi-enabled pellet grills back in January. The overall theme across the Woodridge, Woodridge Pro and Woodridge Elite is...

How to watch The Game Awards 2025 on December 11

The Game Awards are this week, with the grand showcase for 2025 coming up on Thursday, December 11 at 8PM ET. There's also a...

Slack’s CEO is joining OpenAI to find the money to pay for all those data centers

OpenAI has announced that Denise Dresser, the current CEO of Slack, will be the company's new Chief Revenue Officer. Dresser will oversee the company's...

Instagram is generating SEO-bait headlines for its users’ posts

It looks like Meta has decided to turn Instagram users into unwitting SEO spam pawns. On Tuesday, 404 Media reported that the platform is...

Uber is installing kiosks for booking rides without the mobile app

Uber is rolling out kiosks for travelers to book rideshares without using the mobile app. The company is pitching the service as a convenience...

Repair iconic 2000s-era gadgets in upcoming indie game ReStory

We love a little nostalgia mixed in with our cozy gaming, and ReStory looks like a perfect blend of those two. In this upcoming...