- Apple’s confirmed its annual Black Friday and Cyber Monday promotion is back for 2025
- You’ll get an Apple Gift Card with select purchases
- Still, if you want a traditional sale, Amazon or Best Buy are your best bet
While it’s not called a sale, just over a week out from Black Friday proper, Apple’s confirmed its now-annual shopping event is returning for 2025. The aptly named ‘The Apple Store Shopping Event’ will kick off on November 28 and run through December 1 at physical retail locations and the online store.
Unlike Amazon or Best Buy, which offer cash discounts on myriad Apple products, Apple’s approach is a gift card with purchase on select devices. It’s not a small amount either, as you can score up to a $250 Apple Gift Card with the purchase of a device.
However, not all devices are eligible for this promotion, and sadly, many of the most recent Apple devices, like the M5 14-inch MacBook Pro, the iPhone 17 lineup, or the iPad Pro with M5, are among those left out.
If you’re after savings on those, or just a traditional discount on really any Apple product, you’ll want to look at some of the Best Black Friday deals from retailers like Amazon, Walmart, and Best Buy – we’re even going to share a few of our favorites in the United States and the UK that you can shop right now.
But before we do that, we’re sharing the specifics on ‘The Apple Store Shopping Event,’ like which iPads will earn you a $100 Apple Gift Card and what Macs will earn a potentially higher amount.
The Apple Store Shopping Event – What You Need To Know
So while you won’t find actual cash discounts on the iPhone, iPad, Macs, Apple Watches, AirPods, Beats earbuds or headphones, and other accessories, Apple will toss in a gift card that you can use on future purchases with the purchase of select devices.
Depending on what you purchase, you’ll get anywhere between a $25 to $250 Apple Gift Card – the latter isn’t a small amount, but comes with a more expensive initial purchase. Similar to previous years, the most recently launched Apple devices aren’t eligible here either.
Meaning if you’re after a 14-inch MacBook Pro with M5 as a Black Friday deal, Amazon or another retailer is your best bet. The same goes for the iPad Pro with M5, the Apple Watch Ultra 3, and the latest iPhone lineup (17, Air, 17 Pro, and 17 Pro Max included).
You can see the full landing page for the event at Apple’s online store in the US and the UK, but here’s a list of the deals as well. And further down, check out the best early Black Friday Apple deals you can score right now in the US and UK.
|
US gift voucher |
UK gift voucher |
|
|
iPhone 16e |
$50 |
£40 |
|
iPhone 16 or 16 Plus |
$75 |
£60 |
|
13-inch MacBook Air (M4) |
$175 |
£140 |
|
15-inch MacBook Air (M4) |
$200 |
£160 |
|
14-inch MacBook Pro (M4 Pro or M4 Max) |
$250 |
£200 |
|
16-inch MacBook Pro (M4 Pro or M4 Max) |
$250 |
£200 |
|
Mac mini |
$100 |
£80 |
|
iMac |
$150 |
£120 |
|
iPad (A16) |
$50 |
£40 |
|
iPad mini |
$50 |
£40 |
|
11-inch or 13-inch iPad Air |
$100 |
£80 |
|
Apple Watch SE 3 |
$50 |
£40 |
|
Apple Watch Series 11 |
$50 |
£40 |
|
AirPods 4 |
$25 |
£20 |
|
AirPods 4 with ANC |
$25 |
£20 |
|
AirPods Pro 3 |
$50 |
£40 |
|
AirPods Max |
$75 |
£60 |
|
Apple TV 4K |
$25 |
£20 |
|
HomePod |
$50 |
£40 |
|
Beats Pill |
$25 |
£20 |
|
Beats Studio Buds + |
$50 |
£40 |
|
Powerbeats Pro 2 |
$50 |
£40 |
|
Beats Solo 4 |
$50 |
£40 |
|
Beats Studio Pro |
$50 |
£40 |
|
Apple Pencil Pro |
$25 |
£20 |
|
Magic Keyboard Folio for iPad (A16) |
$25 |
£20 |
|
Magic Keyboard for iPad Air |
$25 |
£20 |
The Best Early Apple Black Friday deals in the US
Get the best-selling Apple AirTag 4-pack on sale for $64.99 at Amazon’s Black Friday sale. Great for students and parents, simply attach the AirTag to anything you don’t want to lose or want to keep track of, such as a backpack, and your iPhone will locate the item.View Deal
Apple’s AirPods Pro 3 just hit their lowest price ever at $219.99, a solid 12% off the flagship earbuds that launched in September 2025. They refine the iconic design with a more secure fit, boost battery life to about 8 hours without a listening mode or 10 hours with one, support Spatial Audio, and deliver strong noise cancellation. This deal may not last long, so now’s a great time to grab them on Amazon.View Deal
The AirPods 4 are Apple’s cheapest AirPods, and you can find them on sale for an impressive price of $84.99. The AirPods 4 feature a new design for all-day comfort and Apple’s H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.View Deal
While we typically don’t see good Black Friday Apple deals until the actual date, this $50 discount on the new Apple Watch SE 3 is an excellent bargain. The Apple Watch SE 2 currently holds the position as the best budget smartwatch, but the SE 3 more than matches it – and it’s a smarter buy while it’s on sale ahead of Black Friday.View Deal
One of Amazon’s best Black Friday deals is a $50 discount on the brand-new Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it’s a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use.
42mm GPS & Cellular model: was $499 now $449View Deal
Apple’s latest base iPad is on sale for a record-low $279.99 at Amazon. The most significant upgrade for this model versus the previous generation is the newer A16 chip for faster performance, but you’ll also get double the storage as standard (128GB instead of 64GB). Other features include a sharp 11-inch Liquid Retina display and solid 12MP front and back cameras, which make this iPad the best iPad for casual streamers and scrollers. If Amazon’s stock runs low, you can find similar deals at Best Buy.View Deal
Amazon has the newest iPad Air with the M3 chipset on sale for a record-low $449 right now. In addition to Apple’s superfast brain, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple’s AI features. Discounts are also available on the larger 13-inch model.View Deal
Amazon is already offering $75 off the newest iPad Pro, the iPad Pro 11-inch (2025). The main difference between this and the 2024 model is the former’s M5 chipset, which, on paper, delivers faster CPU, GPU, and AI performance speeds over the M4 chipset. Will you notice that difference in reality? Probably not. So we suggest you pick whichever model is cheaper between the 2024 and 2025 iPad Pro.View Deal
Display – 13.6 inches
Processor – Apple M4
RAM – 16GB
Storage – 256GB
The MacBook Air 13-inch (M4) is the newest version of Apple’s popular laptop, and it’s down to a record-low price at Amazon’s Black Friday sale. You get a great-looking 13.6-inch Liquid Retina display, while the boost to 16GB of RAM keeps all your programs running smoothly. It’s just a shame Apple still insists on only 256GB of storage as standard, which feels a little miserly in 2025. Nevertheless, this is still one of the best laptops you can buy if you need a performance powerhouse for productivity and creative tasks.View Deal
The Best Early Apple Black Friday deals in the UK
Record-low price: In the UK, you can score an Apple Watch Ultra 2 upgrade while saving a decent £50. Over the past 6 months its price has been dropping ever so slowly, but this deal marks the lowest price we’ve seen for this listing. View Deal
Apple’s latest base iPad is on sale for an almost-record-low £299 right now (it was briefly £284 in October). The most significant upgrade for this model versus the previous generation is the newer A16 chip for faster performance, but you’ll also get double the storage as standard (128GB instead of 64GB). Other features include a sharp 11-inch Liquid Retina display and solid 12MP front and back cameras, which make this iPad the best iPad for casual streamers and scrollers. If Amazon’s stock runs low, you can find the same deal at Currys.View Deal
Amazon is already offering £55 off the newest iPad Pro, the iPad Pro 11-inch (2025), for Black Friday. The main difference between this and the 2024 model is the former’s M5 chipset, which, on paper, delivers faster CPU, GPU, and AI performance speeds over the M4 chipset. Will you notice that difference in reality? Probably not. So we suggest you pick whichever model is cheaper between the 2024 and 2025 iPad Pro if you’re in the market for the best tablet money can buy.View Deal
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