The price for the Samsung S95F, one of 2025’s top elite OLED TVs, has been slashed to a record low. You can now get the 55-inch model for £1,599 (was £2,499) at AO – a massive £900 off, taking its price down to that of a mid-range OLED.
To get this excellent deal, you’ll need to join AO’s membership scheme, AO Five Star. It costs £39 per year, but it nets you an instant, extra £161 off the Samsung S95F, which is £1,799 for non-members. That’s a record-low price in its own right, but who wouldn’t want to save even more?
While Amazon Prime Day, which runs from the 7-8th October, has its own TV deals, there aren’t many better offers right now than this Samsung S95F deal.
• Check out Amazon’s early Prime Day sale
Today’s best Samsung S95F Prime Day deal
You can save up to £900 on the Samsung S95F OLED TV at AO. If you’re an AO member or want to sign up for a £39-a-year membership, you can net this TV for £1,599. If not, it’s £1,799, which is still a record-low price. The S95F delivers a vibrant, colourful picture with realistic detail, as well as a full suite of gaming features and an improved smart TV platform. It also improves on its S95D predecessor’s anti-reflection screen by maintaining better black depth.View Deal
I awarded the Samsung S95F five stars in my review as I was impressed by its picture quality and features, and how it improved on its predecessor, the Samsung S95D, our 2024 TV of the year.
The S95F’s OLED Glare Free 2.0 screen is as effective at eliminating reflections as the S95D’s, but its black levels are more accurate, with no sign of black crush, an issue I found with the S95D. The S95F also delivers striking, vibrant colours, 3D-like textures and excellent brightness, especially for an OLED. Its picture really is up there with the best OLED TVs.
The S95F is one of 2025’s best gaming TVs as well, offering a full suite of features including 4K 165Hz, AMD FreeSync and Nvidia G-Sync (the latter a first for Samsung), ALLM and HDR10+ gaming. Its ultra-low 9.5ms input lag time delivers a snappy, responsive gaming experience that gamers will be delighted with.
The S95F also looks sleek, with a razor-thin design and a useful external connections box. It delivers decent built-in sound and features the best iteration of Samsung’s Tizen smart TV platform to date.
More of today’s best TV deals
Save £149 on the LG C5 55-inch with this voucher offer at Amazon that takes it down to £1,349.10, a record-low price. The LG C5 earned five stars in our review because it’s an OLED TV that ticks all the boxes, delivering a punchy, detailed picture with excellent gaming features and performance, plus an intuitive smart TV interface. View Deal
This deal knocks the price of one of 2025’s elite OLED TVs, the Panasonic Z95B, down to a record-low, saving a massive £700. The Z95B is my favourite OLED TV this year, delivering not only phenomenal picture quality but also powerful built-in sound. It’s still a premium-priced TV, but if it’s in your budget, it’s worth the investment. View Deal
This TV is incredible bang for your buck – it uses mini-LED tech at an incredibly low price, offers both HDR10+ and Dolby Vision, and has Dolby Atmos support, with an Onkyo-tuned sound system to help with that. We haven’t reviewed this, but our colleagues at What Hi-Fi gave it 5 out of 5 stars based on its sheer bang for your buck. Check out the 65-inch model for just £579 too!View Deal
This deal is only £10 higher than the cheapest this TV has ever been – and probably ever will be, since it’s about to replaced by a new version. We were impressed by this TV in our Fire TV Omni QLED review, noting that “very good picture quality and great gaming performance are the highlights”.View Deal
(Not in the UK? See today’s best deals in your region below)
