AT&T has been sending out emails to its home internet subscribers, notifying them that their plans will cost $5 more a month starting on December 1. The company has confirmed the price hike to The Verge, who noted that it already raised its prices by $5 a month in November 2024 and that it's raising prices again despite earning $4.9 billion in profit last quarter. AT&T wrote in its email that it's charging $5 more for its its home internet plans "[t]o ensure [it continues] providing the quality service and support [customers] deserve."
"As we work to meet the evolving needs of our business and manage increasing operational costs, we’re adjusting our internet plan rates to help maintain the high-quality service our customers expect," AT&T spokesperson Jim Kimberly told The Verge. The company is providing customers the chance to offset the additional charges, however, by giving them a $10 monthly discount if they enroll an eligible bank account in Autopay and Paperless Billing if they haven't yet. If they enroll a debit card, they will get a discount of $5 a month.
It's not quite clear how long the discounts will last. And for customers who've enabled Autopay in the past, well, tough luck. The price hike will not apply to new customers who've only signed up over the past year, though, and those under AT&T's Access program for qualifying low-income households.
This article originally appeared on Engadget at https://www.engadget.com/big-tech/atts-home-internet-is-getting-a-5-price-hike-130010486.html?src=rss
