Apple’s long-rumored smart display will reportedly cost $350

Apple has been expected to widen its smart home offering for a long time now, and if a new report is accurate, we could be getting a trio of new devices fairly soon. According to Bloomberg, Apple is working on an indoor camera and a smart display to arrive in 2026, as well as a tabletop robot, with the latter expected to launch in 2027.

An Apple-made smart display in particular has featured heavily in the rumor mill for a number of years, but it appears to be closer than ever. Bloomberg’s Mark Gurman reports that Apple’s new home hub will have a 7-inch square LCD display, a built-in FaceTime camera and an OS that dynamically adjusts depending on who’s using it. It will also ship with an improved version of Siri that will behave more like ChatGPT or other chatbots in how it uses the web to answer your questions. The product, along with the more advanced Siri chatbot, had been slated for release earlier this year, but Apple reportedly scrapped those plans in favor of a spring 2026 launch.

Bloomberg claims there will be two versions of the home hub, one code-named J940 which takes the form of a display mounted on a HomePod mini-like speaker, and the other (J491) designed to be hung on a wall. With both you’ll be able to control smart appliances, play music and presumably interact with Apple’s various apps on other devices. Apple is said to be targeting a price of around $350, although the Bloomberg report does not specify which version of the device that price refers to.

The tabletop robot scheduled to launch in 2027 will effectively be the smart display Apple could be releasing next year mounted into a motorized arm that can move the device to different positions, which sounds like the company’s take on Amazon’s (slightly creepy) swivelling Echo Show 10, first launched in 2021. This product will have a larger 9-inch display, but is said to be delayed after Apple encountered engineering challenges with the motor.

Bloomberg reports that all three of these devices will be built in Vietnam, which sources said represented a "major change" in how Apple launches a new product category, as it has traditionally relied on China at the outset. In 2020 it emerged that Apple was looking to diversify its production by moving some of its iPad and MacBook manufacturing to Vietnam, and the US’ trade war with China has only intensified during Trump’s second administration. Vietnam has not escaped tariffs of its own, but they’re less severe than imports from China.

This article originally appeared on Engadget at https://www.engadget.com/home/apples-long-rumored-smart-display-will-reportedly-cost-350-165801748.html?src=rss

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