- Apple just teased ‘Something powerful is coming”
- The teaser shows a MacBook Pro unfolding, likely a new M5-powered model
- While the M5 chip is almost certain, a new color option might arrive for Apple’s Pro laptops
While Apple CEO Tim Cook didn’t offer the teaser this time around – as he did for the Sky Blue MacBook Air and iPhone 16e – the Cupertino-based company’s SVP of Marketing Greg Joswiak just basically confirmed that at least one new Mac is on the horizon.
A post on X (formerly Twitter) captioned “Mmmmm… something powerful is coming” shows a video with what appears to be a MacBook Pro folded open to make a V, with “Coming Soon” flashed across in varying shades of blue. Now count the number of m’s he used and remember what roman numeral V is, and we’re pretty sure that this is a direct tease for an M5-powered MacBook Pro.
Mmmmm… something powerful is coming. pic.twitter.com/hHDYwuisJCOctober 14, 2025
As far as when “Coming Soon” exactly means, given past teasers that Apple’s posted on social media, we’d expect this to come in hot later this week, potentially as soon as tomorrow morning, on Wednesday, October 15, 2025.
In recent years, as well, Apple has used October to launch new Macs and in 2024 debuted new 14-inch and 16-inch MacBook Pros, a redesigned Mac mini, a suped-up Mac Studio, and a new iMac, all with the M4 chip. Seemingly, we’re at least getting one new Mac, which appears to be a powerful variant of the MacBook Pro with M5.
It doesn’t come as much of a surprise, given Apple’s history of October launches and, more recently, rumors of the M5 Macs making their debut soon. The rumor mill thus far has been expecting Apple to keep the working, chunkier, and port-filled 14-inch and 16-inch MacBook Pros, but to swap in the more powerful chip under the hood.
The M5 MacBook Pro will likely come as the base model as well as Pro and Max variants – that is, if Apple follows its existing naming convention.
However, while the M4 MacBook Pro comes in Space Black and Silver, I have a hunch that this latest teaser might be hinting at a new color option. Similar to how Apple finally gave the Pro iPhones a pop of color with Cosmic Orange and a new shade of blue alongside Silver, Apple might be finally getting ready to unveil a colorful version of its Pro laptop.
From the teaser, it appears that the MacBook Pro in question might have a hint of blue, so while not as pastel or flowy as the Sky Blue MacBook Air, the MacBook Pro might usher in a deeper navy.
Of course, we’ll need to wait for Apple to make it official, but with a teaser from none other than Apple’s own SVP of Marketing, I have a feeling we’ll be seeing a new Mac launch imminently. And TechRadar will be the place to be as we’ll break it all down as it arrives.
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