Apple has officially lifted the curtain on the iPhone 17 lineup, and preorders are now live as of 10PM AEST on Friday, September 12! As you can probably imagine, every major retailer and telco in Australia has made Apple’s newest iPhone family available to buy, which means there’s a whole bunch of deals to peruse. Luckily, we’ve made things easy by collating them all into one neat guide to help you pick the iPhone 17 preorder deal that best suits you.
Making up the 2025 range are: the iPhone 17 starting at AU$1,399, the iPhone 17 Pro at AU$1,999 and the top-tier iPhone 17 Pro Max at AU$2,199. You might notice that there’s no iPhone 17 Plus this year; it has been replaced with an ultra-thin sibling that’s receiving a bunch of enticing iPhone Air preorder deals.
The new iPhones offer more than just new colourways (though that Sage iPhone 17 and Cosmic Orange 17 Pro are noice if I do say so myself). Upgrades to the standard iPhone 17 include the long-overdue arrival of a 120Hz ProMotion display, and vastly improved battery life. All models feature the new A19 and A19 Pro chipsets, while the 17 Pro gets a new full-width camera module, a 48MP telephoto lens, and improved cooling.
The iPhone 17 is likely the best-value iPhone for most people, but if you just want the best iPhone camera or display available, the iPhone 17 Pro or Pro Max might just be worth splurging on.
All iPhone 17 models are set to officially be available from Friday, September 19. The sooner you preorder, the greater chance you have of it landing on your door step on that very same day.
Below, you’ll find the best preorder deals available to reduce that splurge as much as possible.
Best iPhone 17 deals in Australia
• Up to 24% off the first 12 months of all SIM plans
• Get AU$1,200 credit towards your new iPhone 17 Pro or Pro Max with the AU$79 Extra Large plan
• AU$200 bonus trade-in credit
if you’re looking to buy the iPhone 17, buying through Vodafone is the best way to do it if you ask us. On top of its standard ‘up to AU$1,300’ trade in policy, Voda is providing AU$200 bonus trade-in credit. It’s also offering AU$8, AU$13 and AU$18 off its small, medium and large SIM plans, respectively. However, the biggest saving is AU$1,200 credit for those who grab the AU$79 Extra Large plan. The trade-in bonus can be combined with these plan offers.View Deal
• AU$10 off + additional AU$10 off first 12 months of Optus Promo plan
• Up to AU$1,250 via trade-in
Already offering a AU$10 discount on its AU$79 Promo plan, Optus will take an additional AU$10 off the first 12 months when you bundle in any new handset. For the first 12 months, this offer costs just AU$4 more than Optus’ small plan and provides 310GB more data each month, plus unlimited international calls and texts. You’ll also get AU$10 p/m credit to spend on the best streaming services through Optus SubHub. You can also earn up to AU$1,250 towards your new iPhone 17 by trading in your old device with Optus.View Deal
• Get a JB eGift card valued up to AU$1,200 when you trade in an eligible iPhone
If you’re looking to upgrade from an older iPhone – specifically the iPhone 13 or newer – you could earn anywhere between AU$240 and AU$1,200 back via a gift card when trading it in with JB Hi-Fi. Plus, you get an extra AU$100 off your new iPhone 17 when you do so. One note, this trade must be completed by October 12, 2025.View Deal
• Get up to $1,205 in trade-in credit towards any new iPhone
You won’t get any great discount when buying direct through Apple, but its trade-in policy is competitive with what other retailers are offering, with up to AU$1,205 trade-in credit on offer when trading in an old iPhone in working condition.View Deal
• Up to AU$1,500 in trade-in value on offer
• AU$240 off over the first 12 months on an eligible plan
Telstra’s iPhone 17 deals are very similar to what you’ll find from Optus.You get a generous trade-in reward – up to AU$1,500 – plus discounted rates worth AU$240 over the first 12 months when you stay on an eligible plan.
Best iPhone 17 Pro and Pro Max deals in Australia
• Up to 24% off the first 12 months of all SIM plans
• Get AU$1,200 credit towards your new iPhone 17 Pro or Pro Max with the AU$79 Extra Large plan
• AU$200 bonus trade-in credit
There is little doubt that Vodafone is offering the best iPhone 17 Pro preorder deals right now.In addition to its existing trade-in offer of up to AU$1,300 via trade-in, you can nab yourself an extra AU$200 credit when you exchange an old device for the iPhone 17 Pro or Pro Max. Vodafone is also cutting the price of its small, medium and large SIM plans by AU$8 / AU$13 / AU$18 respectively. Alternatively, customers ordering an iPhone 17 can receive AU$1,200 credit when pairing it with the AU$79 Extra Large Plan. Importantly, both these deals are stackable with the AU$200 trade-in bonus.View Deal
• Additional AU$10 p/m off the first 12 months of Optus AU$79 AU$69 Promo plan
• Up to AU$1,250 via trade-in
If you’re opting for the iPhone 17 Pro, chances are you want the monthly data pool to match. With Optus, the AU$79 Promo plan receives an additional AU$10 p/m discount on the first 12 months on top of the AU$10 discount it’s already been hit with – bringing it down to just AU$59 p/m on the first year. For that price, you’ll get 360GB of data per month and unlimited international calls and texts. The plan also includes a AU$10 monthly credit to use on the best streaming services. You can also trade in your old device through Optus to earn up to AU$1,250 back.View Deal
If you’re looking to upgrade from your iPhone by trading in the old device for a new one, there’s few better places to do so than JB. On top of its regular ‘up to AU$1,200’ trade-in policy, you’ll get an extra AU$100 off your iPhone 17 Pro. View Deal
• Get up to $1,205 in trade-in credit towards any new iPhone
When buying your new iPhone 17 Pro directly through Apple, you won’t get an deal per se. However, Apple’s trade-in policy offers up to AU$1,200 in credit, making it a valid alternative to any of the top retailers in Australia.View Deal
• Up to AU$1,500 in trade-in value on offer + AU$240 off over the first 12 months on an eligible plan
Much like Optus, you can earn credit back by trading in an old device and discounts on eligible plans. Telstra is providing generous trade-in offers based on your phone model, with up to AU$1,500 available, plus AU$240 off over the first 12 months when you stay connected.
iPhone 17 plans currently on offer
No matter what model you opt for, the iPhone 17 family isn’t going to join our guide to the best cheap phones any time soon. If you’re looking to pay it off over a long-term contract, you can explore the top iPhone 17 plans available below.
What’s new with the iPhone 17 and iPhone 17 Pro?
- Brand new Air model replaces the Plus
- A19 and A19 Pro chipsets
- Upgraded cameras
- New vapor chamber cooling on the Pro models
The biggest news for Apple’s 2025 line-up of iPhones is the inclusion of a brand-new iPhone Air model, which replaces the often-overlooked Plus variant. Joining it, as you’d expect, are the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, which all offer significant upgrades over their predecessors.
The standard iPhone 17 now comes in four fresh shades and finally gets a 120Hz ProMotion display with a peak brightness up to 3,000 nits. It’s powered by the new A19 chipset, boasting a 20% performance boost over last year’s model, and features dual 48MP rear cameras alongside the brand-new ‘centre-stage’ selfie camera that’s shared with all the other models. A massively underrated change, though? The base storage has been raised to 256GB – giving buyers more value out of the box.
While it’s not officially an iPhone 17, the standout newcomer is the iPhone Air, Apple’s thinnest phone yet at just 5.6mm. Built from polished titanium, it blends lightweight design with the power of the A19 Pro chip, putting it on par with the Pro models in performance. However, its slim design comes with compromises: the Air makes do with a single 48MP ‘fusion’ rear camera, like that of the iPhone 16e – a notable step down from the Pro’s triple-lens system. Still, Apple promises all-day battery life, and the single-lens does feature a 2x integrated telephoto.
Meanwhile, the iPhone 17 Pro and Pro Max bring the most upgrades. They feature a new unibody aluminium design with Ceramic Shield glass front and back, plus a vapour chamber cooling system – a first for Apple (though common on Android rivals). A bold new Cosmic Orange finish adds a splash of personality to the Pro line, alongside two more traditional colours. Performance comes from the A19 Pro chipset, which Apple claims delivers MacBook Pro-level graphics, paired with a redesigned wireless chip for improved connectivity.
In terms of cameras, the Pro models feature a triple 48MP setup, including a telephoto lens capable of 4x optical zoom and up to 8x hybrid zoom via pixel binning. The wide and ultra-wide cameras also offer 48MP resolution, giving content creators and photographers more flexibility. As with the other models, the selfie camera has been upgraded to the new 18MP camera – potentially a nice little feature for content creators.
