Mobile AI isn’t Netflix, so phone makers need to keep subscriptions out of it

Table of Contents

Table of Contents

What’s going on with Essential Space?

Why would it need a subscription?

It’s not only Nothing’s problem

Compelling enough?

When I reviewed the Nothing Phone 3a Pro I loved the phone and was also taken by the Essential Space, the brand’s subtle and useful move into mobile AI. However, as the Nothing Phone 3a Pro finds its way into more hands, some hardcore users are hitting a limit in Essential Space where they can no longer use the AI feature on the phone.

This frustrating situation is causing alarm because any kind of AI feature limit is often followed by a subscription option to remove it. If Nothing does start to charge heavy users for the Essential Space, will anyone be prepared to pay? It’s a question every smartphone brand should be asking about mobile AI, and the answer may not be the one they want to hear.

Recommended Videos

What’s going on with Essential Space?

Essential Space Andy Boxall / Digital Trends

Nothing’s Essential Space is a cool feature. It’s like an AI-assisted note pad, where it stores, categorizes, and organizes screenshots taken on the phone. In the future you’ll be able to add photos to its library, search by voice, and more to aid your memory and keep all those handy notes in one, easily searched place. It’s a bit like Samsung’s Now Brief in terms of life organization, but without the deep integration with your calendar.

Related

  • Apple’s internal tests show Siri isn’t quite ready to beat ChatGPT

  • Apple’s most impressive AI feature isn’t in the iOS 18.1 beta

  • Apple isn’t making a foldable iPhone anytime soon, so don’t get your hopes up

It’s activated using a dedicated button on the Nothing Phone 3a Pro, showing Nothing’s commitment to it as a feature. However, at least one user posting to Reddit was surprised to come across a “monthly processing limit reached” warning when using Essential Space, and being unable to continue using it. The responses to the post are all negative, and none seem to suggest the feature is worth paying for, should such a system be put in place.

Digital Trends has contacted Nothing for comment on the situation and we will update this story when we hear back. Regardless of the response, the processing limit warning for Essential Space has reminded us some AI features included with our phones today are going to require a subscription in the future, and how at the moment, they don’t offer enough value to enough people to justify one.

Why would it need a subscription?

ChatGPT Nadeem Sarwar / Digital Trends

Why should Nothing and other brands want people to pay at all? AI features often use the cloud to process data, and Nothing states it does send data to the cloud where it’s processed and then deleted when it has been analyzed. Outside of mentioning several future Essential Space features, including a meeting transcription feature which recognizes different speakers, it does not mention any personal data limits, or the potential for subscription charges in the future on its website.

AI services can require a massive amount of data to operate, and you can eat through it quite quickly too. For this reason it’s common and accepted for major AI services to charge heavy users a subscription fee to make full use of the AI’s capabilities. OpenAI’s ChatGPT can cost up to $200 per month, while Google’s Gemini Advanced and Microsoft’s Copilot Pro cost $20 per month for example.

Even as a light AI user, I can see the value in paying for extensive, varied AI services like Gemini Advanced if you regularly use them. However, much as I liked Nothing’s Essential Space, I’d have to take a lot of screenshots and be very forgetful to make it worth paying for every month. Plus, when you’re faced with a subscription (another one), you instantly assess whether you really need it, and this is where mobile AI begins to fall apart. The niche services, usually locked to a device or user, are nice-to-haves, not must-haves.

It’s not only Nothing’s problem

Galaxy AI Andy Boxall / Digital Trends

Nothing isn’t the only one facing this problem. Samsung has already said some of its Galaxy AI suite of features will require payment to use in the future, and by releasing them all for free now, it hopes we’ll have already become reliant on them by the time the day comes. It’s unlikely all Galaxy AI features will be behind a paywall, and you won’t be forced to pay, but will you want to pay at all?

Some of the features are good, but good enough to pay for? No, not really. Now Brief, Samsung’s organizational tool, promises a lot but only delivers if you’re utterly reliant on your phone’s calendar, and busy enough to require regular reminders and suggestions on how to cram more into your day. If you’re not, it doesn’t do much.

How often have you used the translation features on your Samsung, Asus, or Oppo phone? What about AI photo editing or image generation? Nothing’s Essential Space is a cool feature which doesn’t push the AI element too hard, making it friendly and fun. But it’ll stop being fun if it gets a cost attached to it. Apple Intelligence is currently free, but an iCloud-style subscription fee is possible in the future, according to reports.

Compelling enough?

DeepSeek Andy Boxall / Digital Trends

Are any mobile AI features compelling and useful enough for me to pay for them each month? No, not yet, and if they were, when a subscription looms, I’d take a good look at all the other options available before considering paying. It’s where Gemini Advanced, ChatGPT, apps providing similar features, and other AI-powered tools will start to make a lot more sense. They’re potentially more focused, more versatile, often usable on the desktop and mobile, rarely tied to a single device or manufacturer, and will probably be available to the whole family too.

At the moment, mobile AI is a collection of features on a single phone looking for subscribers, rather than brilliant features people will be happy to pay for, and it’s a distinction I don’t think manufacturers understand. It’s going to cause a problem as the almost inevitable subscriptions start to arrive, and Nothing’s Essential Space is evidence of the reaction they’re likely to get.

Editors’ Recommendations

  • T-Mobile’s parent company is making an AI Phone with Perplexity

  • Every Apple Intelligence feature that is (and isn’t) in the iOS 18.1 beta

  • I desperately want a foldable iPhone, but iOS still isn’t ready for it




Related posts

Latest posts

The powerful HP Omen Max 16 gaming laptop with RTX 5070 Ti is $350 off today

The HP Omen Max 16 gaming laptop with the Intel Core Ultra 7 255HX processor and Nvidia GeForce RTX 5070 Ti graphics card is on sale with a $350 discount from HP.

Watch Tesla’s humanoid robot pull some snappy dance moves

Tesla has shared a new video showing its Optimus humanoid robot pulling some rather impressive dance moves. While the nifty footwork might not be much use for the industrial settings that the robot is destined for, the 60-second clip effectively showcases its increasing agility and lifelike range of motion. The clip comes a day after […]

No, a lifetime VPN subscription doesn’t mean ‘your’ lifetime

Folks who signed up for al lifetime subscription with VPN provider VPNSecure have been discovering the true definition of “lifetime” when it comes to such deals. And it’s not the one they’d hoped to hear. After new owners took over the company, these particular customers recently had their lifetime subscriptions canceled. The new operator of […]

Samsung surprises with Gemini integration for the Galaxy Watch and Buds

Samsung announced its upcoming Gemini integration with its Galaxy Watch and Buds.

Google’s refreshed gradient logo is a pop of bright, vivid color

Google was spotted updating its logo with a gradient design that blends its four colors around the "G."

Nothing taps KEF for ‘strategic’ audio endeavour to refine its user experiences

Nothing detailed its partnership with KEF to bring new audio experiences to its consumers.

Canada gets its first ever Federal Minister dedicated to AI

Canada gets a dedicated federal Artificial Intelligence and Innovation minister, becoming the first ever country to have one.

Google is testing a feature that turns the Search app into a forum-like thread

The Google Search app might start feeling like a chatty thread.

Meta’s 2026 smart glasses will reportedly boost Live AI and identify faces

A report seemingly highlighted Meta's plans for its 2026 smart glasses, like improved Live AI and "super sensing."

The 6 most clever ways to preorder the Samsung Galaxy S25 Edge: epic trade-in deals, free storage upgrades, and more

The Galaxy S25 Edge hits store shelves on May 30th, and I've gathered the 6 best preorder deals from across