Juiced Bikes sold at auction for $1.2 million, report says

Juiced Bikes, the San Diego-based maker of e-bikes, has been sold on an auction website for $1,225,000, according to a report from Electrek.Digital Trends recently reported how the company was showing signs of being on the brink of bankruptcy. The company and its executives had remained silent, while customer inquiries went unanswered and its website showed all products were out of stock. In addition, there were numerous reports of layoffs at the company.Yet, the most convincing sign was that the company’s assets appeared as listed for sale on an auction website used by companies that go out of business.Now, it appears that Juiced Bikes’ assets, including a dozen patents, multiple URLs, and the company’s inventory in both the U.S. and China, have been sold at auction, according to the report. It is likely that the buyer, who remains unknown, can capitalize on the brand and the overall value of the 15-year old company. Founded in 2009 by Tora Harris, a U.S. high-jump Olympian, Juiced Bikes was one of the early pioneers of the direct-to-consumer e-bike brands in the U.S. market.

The company had quickly built a reputation for the versatility of its e-bikes and the durability of their batteries. Over the years, the popularity of models such as the CrossCurrent, HyperScrambler, and RipCurrent only bolstered the brand’s status.Last year, Digital Trends named the Juiced Bikes Scorpion X2 as the best moped-style e-bike for 2023, citing its versatility, rich feature set, and performance.Juiced Bikes’ getting sold quickly might be a sign of what consulting firm Houlihan Lokey says is a recovery in the North American e-bike market.

Recommended Videos

The industry has had a roller-coaster ride during and after the COVID-19 pandemic: A huge spike in demand for e-bikes had combined with disrupted supply chains to create a supply/demand mismatch of “historic proportions,” Houlihan Lokey said.

Editors’ Recommendations

  • Juiced Bikes offers 20% off on all e-bikes amid signs of bankruptcy




Related posts

Latest posts

Apple’s Vision Pro is getting the M5 chip, but that’s not what it really needs

Apple’s M5 chip is coming to the Vision Pro, but that’s not the change the headset really needs. Instead, Apple should be prioritizing a more affordable model.

This music app is doing something different in the Apple App Store

A new music app called Practice Pro has decided against the popular freemium model, and gone in a different direction to attract downloads.

The U.K. wants unchecked access to all iPhones worldwide

Using an infamous legal provision, the UK government has reportedly ordered Apple to let it access encrypted cloud data of all iPhone users across the globe.

This One UI 7 update just made my Galaxy S25 Ultra way more fun

Good Lock's updated Home Up module brings new ways to experiement with your home screen on the Galaxy S25 series, and I'm hooked.

Your smartwatch will soon be able to detect signs of heart failure

Fresh research details a method than can detect congestive heart failure (CHF) using smartwatch ECG data with an impressive 90% accuracy in patients.

This Acer Predator gaming PC with RTX 4070 Ti Super is $350 off

The Acer Predator Orion 5000 gaming PC, featuring the Nvidia GeForce RTX 4070 Ti Super graphics card and 32GB of RAM, is on sale from Best Buy at $350 off.

New iPad Air incoming? There’s a low stock warning

The next iPad Air could be revealed in just a few weeks.

Samsung might return to all-Exynos for its Galaxy S26 lineup

Samsung has seen successful early yields with the Exynos 2600, its in-house chip slated for use with the Galaxy S26.

Google Messages might let you unsend awkward messages in RCS chats

Google Messages could receive a "delete for everyone" feature, allowing you to recall messages, but only in RCS enabled chats.

Grab this Lenovo Legion gaming PC while it’s under $1,000

The Lenovo Legion Tower 5 Gen 8 gaming PC with the AMD Ryzen 5 7600 processor, AMD Radeon RX 7600 graphics card, and 16GB of RAM is a steal for under $1,000,