Ideogram 2.0 has arrived to eat Midjourney’s lunch

The AI image generation wars are heating up. Just as Google has released its own Pixel Studio generator to disastrous results, AI startup Ideogram announced Wednesday on X (formerly Twitter) has announced the second version release of its product with the same name, Ideogram 2.0.

In addition to increasing its model’s new creative capabilities, the company also says it’s rolling out an iOS app, an API, and a visual search system. The announcement comes after a big week in AI image generation, with the launch of Grok-2 and a significant Midjourney update.

Recommended Videos

Introducing Ideogram 2.0 — our most advanced text-to-image model, now available to all users for free.

Today’s milestone launch also includes the release of the Ideogram iOS app, the beta version of the Ideogram API, and Ideogram Search.

Here’s what’s new… ? pic.twitter.com/nvD0ogRh2J

— Ideogram (@ideogram_ai) August 21, 2024

Ideogram 2.0 enables users to generate images in one of five distinct styles: General, Realistic, Design, 3D, and Anime. General, which you can see from the horse-sized ducks fighting duck-sized horses below, will give you a basic illustration based on your prompt.

Realistic style produces closer to photographic-quality images (below), down to the correct number of eyes and fingers, er, feathers.

Ideogram

Design offers improved text rendering and allows users to overlay an image with specific color schemes and pallets, making it a useful tool in rapidly iterating logos and graphics.

3D style will return, you guessed it, a 3D rendered image that, in this duck’s case, somehow looks more lifelike than the Realistic style, while Anime does exactly what you think it does.

Ideogram

The company also announced the release of its Ideogram Search engine, which will enable users to more efficiently search for inspiration amid Ideogram’s billion-plus public images, an iOS app, as well as the beta release of its API.

The API will “offer superior image quality at a lower cost compared to other models,” the company claimed in a follow-up tweet. Ideogram is currently charging between .01 and .08 cent per input, depending on the model used and function.

For consumers, Ideogram offers a range of subscriptions. The free tier is surprisingly generous, allowing you to generate around 40 images a day at no charge.

For $7/month, the Basic plan offers 400 priority generation credits a month and 100 slow credits per day, as well as other benefits like full-quality image downloads. For $16/month Plus grants 1,000 priority credits and unlimited slow credits per month, and the $48/month Pro plan increases that figure to 4,000 fast credits (around 12,000 images) per month.

Editors’ Recommendations

  • Grok 2.0 takes the guardrails off AI image generation

  • The world’s first 8K mini-LED monitor has arrived

  • Tongue-tracking in VR has arrived

  • With the arrival of Core Ultra, a new era for Intel has begun

  • Qualcomm finally has an answer for Apple’s M2 coming to PCs




Related posts

Latest posts

The amazing story of how a cooler and app have transformed organ transplants

What started as a conversation about a new app, became a story about how new technology from a company called Paragonix has transformed organ transplants.

AMD’s RX 9070 XT might be cheap, but that may not be enough

AMD is said to be pricing the RX 9070 XT very aggressively, but that may not be enough to bring back the hype.

Google brings Gboard voice typing toolbar beta to Pixel

Google is beta testing the new Assistant Voice Typing toolbar for the Gboard app within Pixel phones.

These dedicated Google Assistant car mics might be on the way out

Code found in the latest beta version of the Google app suggests third-party Google Assistant accessories might be shutting down.

Honor’s Yoyo Assistant gets a DeepSeek upgrade

Honor is upgrading its YoYo Assistant with DeepSeek-R1, granting it better contextual understanding and language processing.

Microsoft sort of brings back Menu key after Copilot backlash

Microsoft has heard your cries and is finally letting you do something you wanted for a while with the Copilot key. It's kind of bringing back a button it removed .

OpenAI’s custom chip design is near completion

A new report suggests OpenAI is in the process of developing its first in-house AI chip, for early production with TSMC in 2025.

A Musk-backed group just offered a $97 billion unsolicited bid for OpenAI

In the latest salvo of the six-year-long feud between Sam Altman and Elon Musk, a group backed by the latter just made a $97 billion bid for OpenAI.

This HP Envy 2-in-1 with Copilot is nearly half off at Best Buy

The HP Envy 16 2-in-1 laptop, a versatile device with a 16-inch WUXGA touchscreen and the AMD Ryzen 5 8640HS processor, is on sale from Best Buy at $400 off.

Want a Copilot+ laptop? Get the Microsoft Surface Pro 11 while it’s $350 off

The Microsoft Surface Pro 11, a powerful Copilot+ laptop that comes with a detachable keyboard, is on sale from Best Buy for $1,000 following a $350 discount.