Product photography can elevate your online business and take you ahead of your competitors. Studies show that using high-quality product photos will improve your website’s aesthetics. You will also get more organic traffic to your website, which you can convert to sales.
You can choose to set up a DIY studio or hire a professional product photographer. Setting up a DIY studio can be expensive and time-consuming, especially if you have a massive product catalog. Hiring a product photographer in Los Angeles is a better option as most offer photography and editing services under one package.
Below, we explore the key factors to consider when searching for the perfect photographer to showcase your products.
Create a Vision Board
Creating a vision board will help you consolidate your thoughts and ideas in one place. Your product photographs should tell your clients a story. Excellent photos will also help your brand stand out in highly competitive market spaces.
On your vision board, define the goals of the photography project. List the products you have in your catalog. Product photography is not a one-size-fits-all and each product genre requires a specific skillset. For example, fashion photographers will be most suitable for makeup and apparel products.
Do Your Research
Now that you know which type of product photographer you want, the next stage is conducting thorough research. Most freelance photographers have websites and social media pages where they advertise their work.
Better yet, you can search for ‘product photographer in Los Angeles’ on your favorite browser, and you will get a list of the top photographers in LA. Look for photographers with a diverse portfolio showcasing their ability to adapt to various styles and products.
Also, read reviews from some of the past clients. Customer service, response time, and rates are some of the things you should focus on.
Establishing a clear budget will help narrow your options and ensure that you find a professional who can deliver within your budget. Here is where your vision board will help you when discussing quotes with potential hires.
Once you have shortlisted photographers within your budget, request a detailed quote. Ensure that your request has all of the relevant expenses. Compare quotes to find a photographer who offers a balance of quality and affordability.
Discuss the Creative Process
High-quality photographs will set you apart from other brands using stock images. Engage in a detailed discussion about the photographer’s creative process. This is crucial when shooting photos for fashion pieces using models or invisible mannequins.
Ensure that the photographer is open to collaboration and can adapt their approach to suit your brand’s unique needs.
Whether you are an e-commerce entrepreneur, a local business owner, or a marketing professional, choosing the best product photographer is crucial. Hiring a professional will elevate your online business, giving you an edge over your competitors.
The tips shared in this guide will help you find the best product photographer in Los Angeles without breaking your budget. While you’re at it, consider their experience levels in their field of specialization.