Thursday, March 28, 2024

Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

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Mass production of Apple’s mixed-reality headset has again been pushed back and the device may not appear at this year’s Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said.

Apple headset concept by David Lewis and Marcus Kane

In a tweet, Kuo explained that Apple “isn’t very optimistic” about whether the headset will be able to create an “iPhone moment.” As a result, the company has chosen to delay the device’s mass production schedule to the middle to the end of the third quarter of 2023. Kuo believes that the delay “to whether the new device will appear at WWDC 2023, as the market widely expects.”

The delay also means that shipment forecasts of the headset for 2023 are even lower than previously expected, reducing to just 200,000 to 300,000 units. Previously, around half a million units were expected to ship this year.

Apple’s cause for concern with the device is partially in anticipation of poor market feedback, catalysed by the economic downturn, hardware specification compromises, the weight of the device, the readiness of the headset’s ecosystem and applications, and its high selling price. Kuo believes that the headset will be priced at $3,000 to $4,000, or even higher.

More to follow…Tag: Ming-Chi Kuo
This article, “Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again” first appeared on MacRumors.com

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